Having only read the title, I can see how developers are looking forward to using generative AI in games development.While Microsoft is getting all the heat, EA CEO also has been spweing some nonsense. I mean what else is new?
EA CEO Says Devs Feel "Hunger" for Using AI & Talks about In-Game Adds
"There's a real hunger amongst our developers to get to this as quickly as possible."80.lv
Need to populate a landscape with certain bushes? Have an algorithm draw up a few possible combinations and then pick whichever looks best and adjust where needed.
Need to design a character? Have an AI generate a couple of possible designs and have it alter bits and pieces of it you don't like and finally make some finishing edits yourself.
If used right, generative AI can really help out in asset creation and deployment.
The bit about ads though... Fuck that.