Just a point to start it all off. I was planning to buy Creed 2 on the PC (I previously had the PS3 version and traded-in my copy (I know, the second evil of video retail)), but changed my mind after the DRM. That's one lost sale. Also, I was planning to buy Splinter Cell ConViction on launch day (my birthday in fact), being a fan of every Splinter Cell since Grim was a baby, but I didn't buy it. I didn't want the PC copy because of the DRM and I didn't want the 360 copy because Microsoft treat non-Gold subscribers as second-class citizens and I don't use the 360 enough to pay a subscription for the priviledge of using it. Two lost sales for Ubi and a disappointed fan.
More to the point of the article, it's worth mentioning that I -have- cracked games on occasion (I hope this isn't against forum rules), but only games that I've bought. I bought Hitman Blood Money and the DRM wasn't compatible with my DVD Rom drive. One No-CD crack later and I'm playing the game. I bought Command and Conquer The First Decade. It takes an age to input 10 CD-Keys, or you can get the crack that fills all of them in and starts the install itself. Given the choice, I would probably buy ConViction and crack it anyway, just to not experience being told that I can't play a game I own, because Ubi is a little busy right now. (In my defense, I own all the games and only do it when DRM interferes with my enjoyment of the product)
The reason that people don't mind this state in MMOs is because the system provides consumer advantage in the form of regular updates and additions and a player community, but a system like this for a game which is purely consumer-disadvantage is annoying and disruptive.
I'm a person who's spent most of their money on games since I was a wee nipper and it's times like this that I feel disrespected by an industry I give so much money to.
But hey, why would Ubi complain about my lack of two sales when I'm sure that all of those pirates went straight out to buy the game, because they were all potential consumers.
... normally I try to form my arguments a little better, but his DRM is truly getting my goat and pushing it up a tree... or pushing a tree up my goat, whichever sounds worse.
EDIT: Oh and Cracking is fun to the peopel who do it. They are heroes. The people who manage these private servers, I'm sure love the knowledge that they were there first even if it was too late. It's not like the crackers will truly need to play through the whole game, if they can find the "trigger" code and just send that with all the right variables. Even this amazing DRM could eventually be beaten in days. I guess it beats zero-day cracks though...