Nintendo President: Strong Software Lineup Will Boost Wii Sales
Nintendo [http://www.nintendo.com] President Satoru Iwata says the company will rely on a strong lineup of software in the second half of 2009 rather than price cuts to help the Wii regain its slowing sales momentum.
The unhealthy condition [http://www.wii.com]" in Japan.
In an interview with CNBC [http://www.cnbc.com/id/31084652/page/2/], however, Iwata dismissed the suggestion that a price cut might be the best way to address the slowdown. "Right now, we have no plans at all about a price cut," he said. "We are going to start launching the stronger software in the later half of the year - and we are confident [we will] regain the momentum."
"People often talk about the price cut as if it's an almighty weapon. The fact of the matter is that what a price cut can do is rather limited," he continued. "In the long history of video games, at the time of the price cut we see a momentary hike in sales, but usually that cannot sustain its momentum and it soon comes down to below the price cut level."
He also sounded unconcerned about the new motion-sensing controllers from Nintendo's E3 press conference [http://www.escapistmagazine.com/news/view/92077-Liveblog-Microsofts-E3-Press-Conference], may not seem like a natural fit for American audiences, Iwata was upbeat about its potential.
"The U.S. market might be challenging, but everybody was skeptical of the sales potential [of Brain Age [http://www.brainage.com/]]," he said. "Even after the Japanese sale showed results, people in the U.S. were skeptical. [They thought,] 'It's just a Japan thing that can't be translated to the US market'."
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Nintendo [http://www.nintendo.com] President Satoru Iwata says the company will rely on a strong lineup of software in the second half of 2009 rather than price cuts to help the Wii regain its slowing sales momentum.
The unhealthy condition [http://www.wii.com]" in Japan.
In an interview with CNBC [http://www.cnbc.com/id/31084652/page/2/], however, Iwata dismissed the suggestion that a price cut might be the best way to address the slowdown. "Right now, we have no plans at all about a price cut," he said. "We are going to start launching the stronger software in the later half of the year - and we are confident [we will] regain the momentum."
"People often talk about the price cut as if it's an almighty weapon. The fact of the matter is that what a price cut can do is rather limited," he continued. "In the long history of video games, at the time of the price cut we see a momentary hike in sales, but usually that cannot sustain its momentum and it soon comes down to below the price cut level."
He also sounded unconcerned about the new motion-sensing controllers from Nintendo's E3 press conference [http://www.escapistmagazine.com/news/view/92077-Liveblog-Microsofts-E3-Press-Conference], may not seem like a natural fit for American audiences, Iwata was upbeat about its potential.
"The U.S. market might be challenging, but everybody was skeptical of the sales potential [of Brain Age [http://www.brainage.com/]]," he said. "Even after the Japanese sale showed results, people in the U.S. were skeptical. [They thought,] 'It's just a Japan thing that can't be translated to the US market'."
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