Capcom Thinks It can Sell 10 Million Copies of Dragon's Dogma
Capcom reckons Dragon's Dogma will be popular - like "10 million sales" popular.
"I don't know if other Japanese developers are trying to become more global, but I know we definitely are," producer, Hideaki Itsuno, told Videogamer.
"It's difficult, because we really want this game to sell 10 million units worldwide. We want to sell a lot, and that's just something that we think we can do. We're not positive [it will be a success]. Of course it's a risk, but that's what we want - a challenge."
Considering Dragon's Dogma is a new IP and Capcom are contended with all kinds of PR woes at the moment, ten million sales seems a bit optimistic. Itsuno reckons at least one million of those sales will take place in Japan.
"But in Japan, we can absolutely sell a million units. We know that's attainable, it's absolutely do-able. We have a kind of assurance that that will happen, but for worldwide that's not so much the case, and I think that's why a lot of Japanese developers are hesitant about going global. It's because they don't have that assurance that it'll be successful."
To put that number in perspective: Similar open-world RPG, Skyrim, which was the first western game to receive a perfect score from picky gaming mag, Famitsu, has clocked up less than half a million sales since it was released last December.
Dragon's Dogma is being developed by Capcom's largest ever development team, helmed by Devil Mary Cry 4 producer, Hiroyuki Kobayashi, and director, Hideaki Itsuno. It's due for release on the 25th of May for PlayStation 3 and Xbox 360.
Source: Videogamer [http://www.videogamer.com/xbox360/dragons_dogma/news/a_million_sales_pretty_much_guaranteed_for_dragons_dogma_in_japan.html]
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Capcom reckons Dragon's Dogma will be popular - like "10 million sales" popular.
"I don't know if other Japanese developers are trying to become more global, but I know we definitely are," producer, Hideaki Itsuno, told Videogamer.
"It's difficult, because we really want this game to sell 10 million units worldwide. We want to sell a lot, and that's just something that we think we can do. We're not positive [it will be a success]. Of course it's a risk, but that's what we want - a challenge."
Considering Dragon's Dogma is a new IP and Capcom are contended with all kinds of PR woes at the moment, ten million sales seems a bit optimistic. Itsuno reckons at least one million of those sales will take place in Japan.
"But in Japan, we can absolutely sell a million units. We know that's attainable, it's absolutely do-able. We have a kind of assurance that that will happen, but for worldwide that's not so much the case, and I think that's why a lot of Japanese developers are hesitant about going global. It's because they don't have that assurance that it'll be successful."
To put that number in perspective: Similar open-world RPG, Skyrim, which was the first western game to receive a perfect score from picky gaming mag, Famitsu, has clocked up less than half a million sales since it was released last December.
Dragon's Dogma is being developed by Capcom's largest ever development team, helmed by Devil Mary Cry 4 producer, Hiroyuki Kobayashi, and director, Hideaki Itsuno. It's due for release on the 25th of May for PlayStation 3 and Xbox 360.
Source: Videogamer [http://www.videogamer.com/xbox360/dragons_dogma/news/a_million_sales_pretty_much_guaranteed_for_dragons_dogma_in_japan.html]
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