I'm not convinced that this effect on the ACR's popularity in Google searches has anything to do with
Call of Duty's use of one. The blogosphere, which makes up some of the qualitative evidence in this article, is not known for its reliability when it comes to pure popularity readings like web searches.
See, there's another factor that has either been ignored or forgotten in this article - the social presence and technological access of those actually in the military. The ACR was, as you say, designated to become a popular piece of equipment in the US military, so what if a great number of soldiers, for example, heard about it and Googled it to get further details? That's forward research, and a good military force would do it for all weapons of such a caliber. It's also more likely to happen in holiday time because of the setup of off-duty military routine.
Even if the weapon's web popularity went up at a certain time that happened to coincide with the release of the game, this is not proof of a link. I feel like it's jumping the gun to say so.
Putting that aside, there are some problems with the concepts behind this article, as well. It's all very nice to defend a harmless tradition like gaming, which involves only the destruction of pixellated characters, but it is not so fair to defend the enjoyment of real weapon use. If shooting a weapon is "stimulating", and you defend the practice on those grounds, you're very likely to cause a few people who want the stimulation of shooting
someone else to take interest, like the kid on the first page who thinks it's okay to kill "noobs" in real life.
The article, sadly, gets worse.
Yet in talking with the gunners and gamers, it becomes clear that these are not members of the lunatic fringe ... Enthusiasts who share a passion for both games and guns are generally well-educated, well-trained and well-practiced in the detailed minutiae of how to engage in their hobby safely.
Forgive me, but that's nonsense. If that were true, the so-called benefit of the Second Amendment wouldn't be considered useless to any sociologist worth their salt where international statistics are concerned. Gun deaths in the US are far higher than those in gun controlled countries, solely because of the right to bear arms. If people who used guns were "generally well-educated", "trained" and "well-practiced", this would not be the case.
It's not actually fair to pretend that "anti-gun advocates" are the journalistic "other" of the day. These people have
very genuine, statistical and objective reasons not to like the right to bear arms, and do not deserve distancing from this magazine's audience. Why quote one side of the argument? The easy answer is that you're biased.
Which brings me, finally, to the blatant disregard for the rational interpretation of statistics that is the end of this article.
The fact that guns kill less than traffic is universal. This does not make gun deaths okay. This comparison does not render guns acceptable as items of ownership. Gun deaths are less necessary than car accidents, since car accidents don't involve the intent to kill. There is no fair regard in this interpretation for the influence of gun culture, that is the idea that having a weapon that can kill easily and efficiently makes you more likely to do it (which has been proven time and time again).
It's good to refute game-related gun deaths. As far as I'm concerned, games don't cause any gun deaths (except perhaps by their minuscule expansions to gun culture through the widespread play of FPS games). But don't defend gun use in general as a part of your defense of gaming; you have no reason to do so in the public interest (as opposed to
your interest) and your methods look silly to a trained observer.
I think it's very unfair to have a National Rifle Association member get a whole article because he happens to be the magazine's editor while anti-gun activists who may also be gamers get no invitation. I hope that people look this article over very critically before they make conclusions.