Blizzard's Next-Gen MMO An "Enormous Investment"
Activision has put a lot of money into a completely original MMOG coming out of Blizzard "when it's done."
Blizzard is working on its next MMOG: This much is known simply by visiting the company's jobs page [http://us.blizzard.com/en-us/company/careers/directory.html#region=Americas] and scrolling down to "next-gen MMO." Activision CEO Bobby Kotick recently said a few words on the project, calling it an "enormous investment."
On Activision's last second-quarter earnings conference call, Kotick said: "Remember, we have two enormous investments: One in Bungie and the other in another project at Blizzard that we haven't given a lot of visibility to. Those are going to be entirely new intellectual properties."
Does this mean the action-RPG [http://www.amazon.com/Starcraft-II-Wings-Liberty-Pc/dp/B000ZKA0J6/ref=sr_1_1?ie=UTF8&s=videogames&qid=1281304768&sr=8-1].
Kotick emphasized that Activision understands what these "enormous investments" need to become products that people want to play. He continued to say: "But with the recognition that the way to build them is take long amounts of time, lots of capable talent, an enormous amount of capital and you have to have a real roadmap for innovation and creativity. And I think that those are going to be two very good examples from the ground up original ideas." Whether you trust Kotick or not, I think the money is in safe hands at Blizzard.
I, for one, can't wait to see something new from Blizzard, especially a MMOG, considering how the company tends to lead the way with innovation in genres. I wonder if Blizzard's new MMOG will become Activision's most expensive project in history just like for EA [http://www.amazon.com/Star-Wars-Old-Republic-Pc/dp/B001CWXAP2/ref=sr_1_3?s=videogames&ie=UTF8&qid=1281304849&sr=1-3].
Source: CVG [http://www.computerandvideogames.com/article.php?id=258898]
Permalink
Activision has put a lot of money into a completely original MMOG coming out of Blizzard "when it's done."
Blizzard is working on its next MMOG: This much is known simply by visiting the company's jobs page [http://us.blizzard.com/en-us/company/careers/directory.html#region=Americas] and scrolling down to "next-gen MMO." Activision CEO Bobby Kotick recently said a few words on the project, calling it an "enormous investment."
On Activision's last second-quarter earnings conference call, Kotick said: "Remember, we have two enormous investments: One in Bungie and the other in another project at Blizzard that we haven't given a lot of visibility to. Those are going to be entirely new intellectual properties."
Does this mean the action-RPG [http://www.amazon.com/Starcraft-II-Wings-Liberty-Pc/dp/B000ZKA0J6/ref=sr_1_1?ie=UTF8&s=videogames&qid=1281304768&sr=8-1].
Kotick emphasized that Activision understands what these "enormous investments" need to become products that people want to play. He continued to say: "But with the recognition that the way to build them is take long amounts of time, lots of capable talent, an enormous amount of capital and you have to have a real roadmap for innovation and creativity. And I think that those are going to be two very good examples from the ground up original ideas." Whether you trust Kotick or not, I think the money is in safe hands at Blizzard.
I, for one, can't wait to see something new from Blizzard, especially a MMOG, considering how the company tends to lead the way with innovation in genres. I wonder if Blizzard's new MMOG will become Activision's most expensive project in history just like for EA [http://www.amazon.com/Star-Wars-Old-Republic-Pc/dp/B001CWXAP2/ref=sr_1_3?s=videogames&ie=UTF8&qid=1281304849&sr=1-3].
Source: CVG [http://www.computerandvideogames.com/article.php?id=258898]
Permalink
