Bethesda Says People Are Still Buying Horse Armor
Bethesda Softworks has a pretty good idea of what it's doing when it comes to DLC and to prove it, Vice President Pete Hines reveals that after all this time and ridicule, people are still buying horse armor.
"Horse armor." Two great words that go great together when you're trying to encapsulate the "sucker born every minute" approach to downloadable content. Released in 2006 for two bucks or 200 Microsoft points, the Horse Armor pack for doubling [http://www.amazon.com/Elder-Scrolls-IV-Oblivion-Game-Pc/dp/B000V9C9FO/ref=sr_1_3?ie=UTF8&qid=1300390198&sr=8-3] the price of Horse Armor.
But maybe the joke's on us. Bethesda has done very well for itself over the years with downloadable content for Oblivion and the OXM [http://www.amazon.com/Fallout-3-Game-Year-Xbox-360/dp/B001REZLY8/ref=sr_1_1?ie=UTF8&qid=1300390309&sr=8-1]. "I swear to you, I don't have the report in front of me, but multiple people bought Horse Armor yesterday! For some inexplicable reason. It happened, I promise."
Hines said that what really matters when it comes to DLC releases, regardless of the price point, is value; if people feel they're getting a good bang for their buck, they don't mind forking over some dough. "Really what we try to find the sweet spot for is: what does it cost, what do they get, and - something that's not often talked about, but that's important to us - how long will it take us to get it out?" he said.
"Elder Scrolls players are a patient, loyal bunch, as on-going modding of Morrowind [http://www.amazon.com/Elder-Scrolls-Morrowind-Game-Year-Pc/dp/B0000CNUUP/ref=sr_1_1?ie=UTF8&qid=1300390405&sr=8-1] reveals, but sooner or later even the most ardent Oblivionite's attention will drift," he continued. "We don't want them having to wait forever to get something, so we try to find the right mix of time and expense and content that works."
Permalink
Bethesda Softworks has a pretty good idea of what it's doing when it comes to DLC and to prove it, Vice President Pete Hines reveals that after all this time and ridicule, people are still buying horse armor.
"Horse armor." Two great words that go great together when you're trying to encapsulate the "sucker born every minute" approach to downloadable content. Released in 2006 for two bucks or 200 Microsoft points, the Horse Armor pack for doubling [http://www.amazon.com/Elder-Scrolls-IV-Oblivion-Game-Pc/dp/B000V9C9FO/ref=sr_1_3?ie=UTF8&qid=1300390198&sr=8-3] the price of Horse Armor.
But maybe the joke's on us. Bethesda has done very well for itself over the years with downloadable content for Oblivion and the OXM [http://www.amazon.com/Fallout-3-Game-Year-Xbox-360/dp/B001REZLY8/ref=sr_1_1?ie=UTF8&qid=1300390309&sr=8-1]. "I swear to you, I don't have the report in front of me, but multiple people bought Horse Armor yesterday! For some inexplicable reason. It happened, I promise."
Hines said that what really matters when it comes to DLC releases, regardless of the price point, is value; if people feel they're getting a good bang for their buck, they don't mind forking over some dough. "Really what we try to find the sweet spot for is: what does it cost, what do they get, and - something that's not often talked about, but that's important to us - how long will it take us to get it out?" he said.
"Elder Scrolls players are a patient, loyal bunch, as on-going modding of Morrowind [http://www.amazon.com/Elder-Scrolls-Morrowind-Game-Year-Pc/dp/B0000CNUUP/ref=sr_1_1?ie=UTF8&qid=1300390405&sr=8-1] reveals, but sooner or later even the most ardent Oblivionite's attention will drift," he continued. "We don't want them having to wait forever to get something, so we try to find the right mix of time and expense and content that works."
Permalink
