I read the interview and his "bobby" manifesto. He's an employee of Activision so OF COURSE HE WILL SUPPORT ACTIVISION. If he doesn't, he gets fired. So why trust a single thing he says?
Having said that, Activision are no more evil than any other publisher. They're just larger. You think EA, Sony, Microsoft, Square Enix, or any other big publisher wouldn't do exactly the same thing if they had the chance? Of course they would!
Bobby is a business guy. He's not your friend. He doesn't care about you. No businessman with a brain in their head would honestly care about the consumer. They all SAY they do, but they don't. Of course Kotick would love to raise prices. He wasn't joking - any business person, and I do mean ANY business person would LOVE to be able to raise prices as high as they wished. Kotick, however, knows he can't. That's why he said "If it was up to me", because at the end of the day, it isn't up to him - the market sets the price.
I don't like Activision, but I don't hate them anymore than I would any other business. Their job is to make profit. I fail to understand why so many people rage against them. It's not like Activision is raising the price of water or food or education or any necessities. How can they be evil, when the products they distribute and make are so very, very trivial to the health and safety and financial standing of the public? If a water company jacked up the prices of water to an unreasonable level, that WOULD be evil, since water is a necessity. Video games are not necessities, by any stretch of the imagination - they're electronic fun programs. Kotick might be greedy (all business people are), soulless (again, all business people are), but evil? Come on. He's not evil. If you think Kotick is evil, you obviously don't live in the real world.
Mexican Drug Lords? Evil.
Weapons smugglers? Evil.
Despotic tyrant overlords? Evil.
KKK members? Evil.
Fascists? Evil.
Robber Barons and plutocrats? Evil.
An F-ing VIDEO GAME PUBLISHER CEO WHO RAISED THE PRICE OF A GAME? Seriously? You're gonna call that evil?
Activision are greedy. All business are. Kotick is not my friend. I never expected him to be. He will try to raise prices as much as he can. If he does so, then I will not buy his games, and I will let the market sort out the price.
But do I hate him? Hah. You might as well ask if I hate the head of Corning Glass or Canon.
Having said that, Activision are no more evil than any other publisher. They're just larger. You think EA, Sony, Microsoft, Square Enix, or any other big publisher wouldn't do exactly the same thing if they had the chance? Of course they would!
Bobby is a business guy. He's not your friend. He doesn't care about you. No businessman with a brain in their head would honestly care about the consumer. They all SAY they do, but they don't. Of course Kotick would love to raise prices. He wasn't joking - any business person, and I do mean ANY business person would LOVE to be able to raise prices as high as they wished. Kotick, however, knows he can't. That's why he said "If it was up to me", because at the end of the day, it isn't up to him - the market sets the price.
I don't like Activision, but I don't hate them anymore than I would any other business. Their job is to make profit. I fail to understand why so many people rage against them. It's not like Activision is raising the price of water or food or education or any necessities. How can they be evil, when the products they distribute and make are so very, very trivial to the health and safety and financial standing of the public? If a water company jacked up the prices of water to an unreasonable level, that WOULD be evil, since water is a necessity. Video games are not necessities, by any stretch of the imagination - they're electronic fun programs. Kotick might be greedy (all business people are), soulless (again, all business people are), but evil? Come on. He's not evil. If you think Kotick is evil, you obviously don't live in the real world.
Mexican Drug Lords? Evil.
Weapons smugglers? Evil.
Despotic tyrant overlords? Evil.
KKK members? Evil.
Fascists? Evil.
Robber Barons and plutocrats? Evil.
An F-ing VIDEO GAME PUBLISHER CEO WHO RAISED THE PRICE OF A GAME? Seriously? You're gonna call that evil?
Activision are greedy. All business are. Kotick is not my friend. I never expected him to be. He will try to raise prices as much as he can. If he does so, then I will not buy his games, and I will let the market sort out the price.
But do I hate him? Hah. You might as well ask if I hate the head of Corning Glass or Canon.