http://www.escapistmagazine.com/forums/read/7.263871-Activision-Pulls-the-Plug-on-Guitar-Hero-FranchiseDexter111 said:He's pretty much said so himself: http://www.mcvuk.com/news/35786/Kotick-turns-50-into-500
?In the last cycle of videogames you spent $50 on a game, played it and took it back to the shop for credit,? Kotick told attendees at the Deutsche Bank Securities Technology Conference in San Francisco, as spotted by Spong.
?Today, we'll sell you for $100 a guitar. You might add a microphone or drums, you might buy two or three expansions packs, different types of music. Over the life of your ownership you'll probably buy around 25 additional song packs in digital downloads.
Yeah, that worked, didn't it?