Analyst: Activision Price Hike is a "Test" of Consumers

teutonicman

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Mar 30, 2009
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Should have figured.. this is really quite smart on activision's part. There not going to lose anything if the game's sale falter at the start due to the price because all they'll have to do is just lower the price to either the normal price or close to.
 

sneakypenguin

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squid5580 said:
I am a bit stunned by this. You are telling me that you are charging me more not because the market has decided that it is worth more, but because you are trying to twist the market to make games more expensive for the consumer.
But the market will prolly(if it hasn't already) decide that it is worth more... Just saying.
 

crypt-creature

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May 12, 2009
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sneakypenguin said:
Internet Kraken said:
Well you know, the analyst said this isn't completely unjustified. Development costs for games are increasing as we keep demanding higher quality games. It's only natural that we would have to pay more for the finished project. We can't really judge if Modern Warfare 2 is worth this price until we actually play the game.

But you know, let's ***** and moan about having to pay more instead. That's much easier.
Yes I don't see why people are so pissed about this, arent games reaching the 20-30 million dollar mark to make. Games nowdays need to hit the 1 million mark to even begin to make money. And these games that sell huge numbers (COD4) finance the development of other games. You don't have to just make enough to cover your dev cost you also would need money for the next games down the line.

Plus a lot of N64 games were 60 USD and that was in the late 90s. So I'm not gonna complain.

Cost=higher sales=same To me that would justify higher prices. But I'm not in the biz so maybe i'm missing something.
1. Games these days suck. They are either too short, boring, or the same idea with a different skin.

2. I don't give a flying shit about amazing graphics. Not one iota. It gives companies a reason to release crappy games that have no story, no game play, and no point. Take away the graphics and you have to make the game fun and entertaining enough to hold your audience, not blind them with pretty colors and the shinies.
Give me a decent, fun, long playable game that is worth the money I'd be paying. Not the tripe they are releasing now.

3. I want games that are different. I want these companies to be forced to think, to take a chance. They have become far to comfortable riding the trend these last few years. I want them to earn the $90 they want to charge for a game.
They certainly haven't been doing so. I can't see this new release being any different.
 

ChromeAlchemist

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Aug 21, 2008
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Internet Kraken said:
Onmi said:
sneakypenguin said:
Internet Kraken said:
Well you know, the analyst said this isn't completely unjustified. Development costs for games are increasing as we keep demanding higher quality games. It's only natural that we would have to pay more for the finished project. We can't really judge if Modern Warfare 2 is worth this price until we actually play the game.

But you know, let's ***** and moan about having to pay more instead. That's much easier.
Yes I don't see why people are so pissed about this, arent games reaching the 20-30 million dollar mark to make. Games nowdays need to hit the 1 million mark to even begin to make money. And these games that sell huge numbers (COD4) finance the development of other games. You don't have to just make enough to cover your dev cost you also would need money for the next games down the line.

Plus a lot of N64 games were 60 USD and that was in the late 90s. So I'm not gonna complain.

Cost=higher sales=same To me that would justify higher prices. But I'm not in the biz so maybe i'm missing something.
They are bumping the price in a SINGLE region, not the whole market, and they're selling ABOVE the recommended retail price. Can you figure it out yet? I believe it's called a rip off which it is, as a guy who used to have to shell out $120 for a new game and as someone who will tell you quite politely that it's 90 USD it is 60 POUNDS learn to read.
They're increasing it in a single region because they need to know if people will pay that much. They won't increase it globally. That way if the price increase is a failure their profits will not receive as much damage.

If you're going to blame anyone for this, blame the consumers. We're the ones who always demand higher quality games, and developers need more money to produce these games. A price increase is only natural at this point if we want them to continue producing more games of this quality.
That's just it, if people do pay that much, they will increase it globally. And consumers aren't to blame per se, Activision want this to sell more than bibles have, the increase in development costs is their own business, and only done because they know they will make it back. Gamers ***** regardless, and sales skyrocket regardless, it's the nature of the business.

In fact, gamers are already bitching now about the graphics being dated (which actually makes me physically sick), perhaps Activision should use listen to them and enhance the engine and visuals, thus increasing the development cost and the price of the product?
 
May 28, 2009
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You see? This is why I absolutely hate Activision! I refuse to buy untill the price has been lowered. I mean have you seen what they do? They sued Valve and Tim Schafer, two excellent designers. They sued Tim because he wouldn't let them publish his game, the arrogant gits. There's a list of annoying things they do to hinder progress. They are the veritable Hello! magazine of gaming.
 

Angron

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Jul 15, 2008
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ok, i saw this for £45 in most of my stores (in england btw) and i was gonna wait for it around
£40 and get it, now...no...no im not going to get it, screw you

all the talk about increase dev costs is fair enough but 'lets push them and see when they crack' is terrible, well done activision in managing to lose possibly your entire fanbase in the last few months

im no longer buying this, well not until theres a preowned one
 

Aac18

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Mar 21, 2009
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£54.99 is truly outrageous, by the time it reaches the standard price for a brand new game (£35-40) it will already be months down the line. Thank god I'm no huge fan of Call of Duty and wouldn't be buying it anyway.
 

Brotherofwill

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Jan 25, 2009
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I wasn't going to buy this anyway but I highly encourage anyone in the UK to not pick this up so that it doesn't become a trend.

Fuck Activision.
 

theultimateend

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Nov 1, 2007
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Well this has been a strategy in the gaming world for a while now.

They raise the prices slowly and cite various bullshit that isn't supported by any evidence (it contradicts it most time).

This is why I don't buy modern games. I borrow them from friends more often than not and in that 24 hours I almost want to bake my friends something to help them deal with how easily they get scammed every month.

crypt-creature said:
sneakypenguin said:
Internet Kraken said:
Well you know, the analyst said this isn't completely unjustified. Development costs for games are increasing as we keep demanding higher quality games. It's only natural that we would have to pay more for the finished project. We can't really judge if Modern Warfare 2 is worth this price until we actually play the game.

But you know, let's ***** and moan about having to pay more instead. That's much easier.
Yes I don't see why people are so pissed about this, arent games reaching the 20-30 million dollar mark to make. Games nowdays need to hit the 1 million mark to even begin to make money. And these games that sell huge numbers (COD4) finance the development of other games. You don't have to just make enough to cover your dev cost you also would need money for the next games down the line.

Plus a lot of N64 games were 60 USD and that was in the late 90s. So I'm not gonna complain.

Cost=higher sales=same To me that would justify higher prices. But I'm not in the biz so maybe i'm missing something.
1. Games these days suck. They are either too short, boring, or the same idea with a different skin.

2. I don't give a flying shit about amazing graphics. Not one iota. It gives companies a reason to release crappy games that have no story, no game play, and no point. Take away the graphics and you have to make the game fun and entertaining enough to hold your audience, not blind them with pretty colors and the shinies.
Give me a decent, fun, long playable game that is worth the money I'd be paying. Not the tripe they are releasing now.

3. I want games that are different. I want these companies to be forced to think, to take a chance. They have become far to comfortable riding the trend these last few years. I want them to earn the $90 they want to charge for a game.
They certainly haven't been doing so. I can't see this new release being any different.
Your response just made love to my brain. It's good to see I'm not the only one.

I COULD make it cost 20 million dollars for me to take a shit.

I could quite easily do that.

But would that suddenly make my shit any less shit?

Just because costs are rising doesn't mean quality is.
 

Crabturtleking

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Jun 2, 2009
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Does anyone else have a feeling that when the sales for MW2 are drastically low in the UK that Activision will call their experiment a success?
 

Fret098

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May 21, 2008
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well I guess Ill never buy another activison game again if they are going to pull stunts like this.
 

lee99

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May 28, 2008
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I never really like Activision , i really started hating them since the whole brutal legend suing thing , problem is my country buys video games from England and the game are already over priced here.
Good thing im not gonna buy Mw2
 

HyenaThePirate

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Jan 8, 2009
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I actually see this as activision slyly trying to prove a POINT about the expensiveness of consoles (specifically the PS3).

Sony refuses to lower it's cost, in large because (and they have been QUOTED saying as much) people will ultimately pay what they ask in order to own their console which they feel is a superior product to it's competitors.

Activision is simply following that model. If you can hike up a price based on production costs and claim that poor economical conditions are hurting sales CAUSING the rise in price, which essentially Sony has stated time and time again (and to which in many cases I'm inclined to agree) then I do not see any reason why Activision cannot do this to improve profits. After all, the goal of a business is to make a profit, not give away free entertainment to fanboys. Sure, on the consumer end of things it sounds like a dick-move, but in the business world it makes PERFECT sense, and moreso if they still sell a number of copies. They understand that there are still plenty of people who will gripe and moan all the while forking over the money anyway because their desire to own a product supercedes their desire to save money.

So in essence, I make the same statement as I do to people who complain about Sony not giving the PS3 a price cut. You, the consumer, have only ONE power and ability... you can 'vote' with your FEET.. essentially if you think something is worth buying, then buy it. If not, YOU DONT HAVE TO HAVE IT. There is no requirement or need in life to play Modern Warfare 2 or any video game for that matter if you do not agree with the price point. They don't make games for YOU, they make games for a PAYING CUSTOMER. Either save your money and buy the game because you really want it, or don't. Ferrari makes cars that are totally awesome, and I'm sure almost all of us would LOVE to own one, but they price them at what they feel the car is worth and no one complains because we recognize it as a Luxury item and find cheaper alternatives to our vehicular needs. The same applies to games, consoles, health care, and anything else. YOU have to decide if it's worth the price. Free market capitalism regulates itself in this manner, and thats the beauty of it. If the price is too high, consumers wont buy, which in turn causes price REDUCTIONS .. OR... the benefit of a COMPETITOR. The Wii and the 360 are direct examples of this, benefiting from the PS3's refusal to lower the price to consumer demand and causing people to buy a cheaper console as an alternative. If Modern Warfare 2 is too expensive, then another shooter that might be a decent title but was threatened to be swamped into obscurity by the superiority of the modern warfare brand will suddenly be thrust into the limelight offering up a new IP and developer to bring newer and exciting gaming experiences.
And of course there is always Battlefield 3 out there, although that too is owned by Activision.

In short, complaining about prices accomplishes nothing except to make you look like a cheap ass. Activision is only doing what businesses do, just like every other business. This is the reality. Either buy the game or don't, and by NOT purchasing it, you send a message that you and other consumers like you are unwilling to pay that amount for what amounts to cheap entertainment. Nobody stopped going to the theatres when they hiked the prices on everything from tickets to concessions and as a result a date to the cinema is easily worth a day's wages.
Fight with your wallets not your words.
 

johnman

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Oct 14, 2008
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zifnabxar said:
Cheaper to buy? I'd love it if he'd be so kind as to point me where I can buy a AAA new release for the PC for less than the normal $50. That's often too high for me anyways. I feel bad for those who have to pay more normally and even worse for the Brits stuck paying $90 if they want this title.
The most i have ever paying for a Pc game is £30 which is around $50, but usally I can find them for less. Steam runs great offers, somtimes less than half price.

And I just realised, I have played every COD released ofr PC, but only ever bought WAW. It was always a brother or friend pirating it and them giving me a copy saying,"This is awesome, try it out!".
I cant imagine it being any different for this one, If I bother to get it at all.
 

Brotherofwill

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Jan 25, 2009
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crypt-creature said:
1. Games these days suck. They are either too short, boring, or the same idea with a different skin.

2. I don't give a flying shit about amazing graphics. Not one iota. It gives companies a reason to release crappy games that have no story, no game play, and no point. Take away the graphics and you have to make the game fun and entertaining enough to hold your audience, not blind them with pretty colors and the shinies.
Give me a decent, fun, long playable game that is worth the money I'd be paying. Not the tripe they are releasing now.

3. I want games that are different. I want these companies to be forced to think, to take a chance. They have become far to comfortable riding the trend these last few years. I want them to earn the $90 they want to charge for a game.
They certainly haven't been doing so. I can't see this new release being any different.
Nice. If we ever decide to charge the Activision headquarters with burining torches you shall be our leader.