I'm sort of an Apple person myself when it comes to the technology they are related to, but this...Oh, come on, this is just stupid. This is taking Apple fanaticism to a new low.
As a side note, I've always viewed Apple products as the product you buy when you want to put a lot down on a single payment but not have to make a new one for a few years longer than you would otherwise, allowing you to spend less in the long run. It's been a few years since I last bought an Apple product, and the two (Macbook and iPod) I got a few years ago are both still running like they are brand new. To me, that's why you would ever bother to pay the extra money for a product that is often just as powerful, if not less powerful, than its competitors (well, Apple products tend to be aesthetically pleasing and easier to use, but those are sort of moot points for anyone who knows how to use their technology beyond the most basic of functions). Once you start buying a new one every year, you take away the very reason of why you would ever bother to pay extra in the first place away (assuming the person doesn't buy the product due to technological incompetency).
Of course, some stores run a "trade in phone, get X% off new one" deal, but that still is a waste of money if your old one is perfectly functional, which I'm sure at least 90% of these iPhones getting traded in are.