Entertainment services in the form of electronic, computer and video games provided by means of the Internet and other remote communications device; internet games (non downloadable); organising of games; games (not downloadable) played via a global computer network; education and entertainment services in the form of cinematographic, televisual, digital and motion picture films, radio and television programs and shows; preparation, editing and production of cinematographic, televisual, digital and motion picture films, radio and television programs; entertainment services in the form of electronic, computer and video games provided by means of the Internet, mobile telephone and other remote communications device.
That is Notch's trademark parameters. Essentially making him the owner of the word Scrolls for every single game, movie, television show, or educational video that decides to use it. If people think Bethesda is being irrational for trying to dispute the use of Scrolls for computer games then why in the hell is it ok for Notch to claim ownership of the word in absolutely everything else?
Anyone who ever got a Christmas gift from a grandparent that didn't do research and just picked up the game that had the word you said on it knows that similar names affects sales. Regardless of intent, the similar names affects things.