Bethesda's pre-release marketing was competent, but not exceptional. Really it was the word of mouth from Elder Scrolls fans that made it so big, Bethesda's Dec 2010 trailer and E3 trailers fanned the flames perfectly, but didn't start the fire.
The funny thing is, I'm not sure TES fans ever meant to recommend Skyrim to everyone. I mean, I didn't recommend Skyrim to my friends who like actions games like Arkham City and Assassin's Creed. They ended up all buying Skyrim because of the hype (not from me, but in general), and though I didn't hear any bitter complaints, I don't think any of them got more than 10 or 20 hours into it.
So TES fans made so much noise with our excitement that other gamers took notice and bought Skyrim. But did they like it? Skyrim sold ~10 million, while Oblivion sold ~4 million. How many of those 6 million new customers will buy another TES game after this? My bet is that TES 6 will go back to selling closer to 4-6 million, so I hope they don't bet the farm on selling 10 million again. That was a rare confluence of hype I think.
The funny thing is, I'm not sure TES fans ever meant to recommend Skyrim to everyone. I mean, I didn't recommend Skyrim to my friends who like actions games like Arkham City and Assassin's Creed. They ended up all buying Skyrim because of the hype (not from me, but in general), and though I didn't hear any bitter complaints, I don't think any of them got more than 10 or 20 hours into it.
So TES fans made so much noise with our excitement that other gamers took notice and bought Skyrim. But did they like it? Skyrim sold ~10 million, while Oblivion sold ~4 million. How many of those 6 million new customers will buy another TES game after this? My bet is that TES 6 will go back to selling closer to 4-6 million, so I hope they don't bet the farm on selling 10 million again. That was a rare confluence of hype I think.