"We're not trying to make a WoW sequel, but, seriously, it will most likely turn out to be one. I mean, who am I kidding, World of Warcraft made us billions. Like we're going to change from the norm. Although, more than likely, it will be World of Warcraftville, because we saw how ludicrous that market was."
I fixed it for what he was probably actually thinking. Seriously, Kotick has announced on several different occasions that all he wants is Electronic Arts' Old Model: Roster Update each year == $$.