Politrukk said:
I say the appeal seems to have a wider range :
Instant level boosts (this is why WoW has started selling and marketing these) for people who just don't have the time.
Old PVP focus with the old Ranking system and instant arena
Customizable settings.
Old content that people love or have missed to be played in its original form. (sure you can solo the Lich King nowadays but where's the fun in that).
The microtransactions are actually a favourable influence on some servers where they allow players to buy certain difficult to farm/grind weapons be it for the skin changes you can do these days or just to get up to that raiding level quicker.
Better pacing
-Okay, first, the reason that Blizzard offer level boosts is because a lot of the community (myself included), wanted them so that we don't have to spend a ton of our time trying to level alt #19 through the same zones which we have played to absolute death. It isn't to simply cheat.
-And 'customizable settings' is pretty vague. Outside of private servers which let you equip yourself with the strongest gear (which are boring as hell, trust me, I've played them). There's really never been an appeal there.
-PvP was never too great in WoW. It has almost always been overrun with unbalanced classes and twinks. They are doing a better job of rectifying this in Legion.
-Old content is accessible in Blizzard's WoW. It's the entire reason that Timewalking dungeons are a thing now.
-Blizzard's WoW has microtransactions.
In reality. The only two major drawing points of private servers are 1. There are legacy servers, and 2. They're free servers. Literally the equivalent of torrenting a game. It's pirating.
If Blizzard did bring a legacy or pristine server to WoW, the majority of people would remain on the private servers, simply because they're free, and it doesn't take very long for the enjoyment of nostalgia to fade.
You're literally assuming that the second that Blizzard launches a new server, that every private server is suddenly going to vanish, and every single player on every single server will flood back to WoW.