Blizzard reveals Real Money Auction House Fees

Adjudicator

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Hammeroj said:
Adjudicator said:
Drugs aren't a problem in the first place; the war on drugs you're referencing is based on a completely manufactured issue,
RMT isn't a problem either, any more than drugs. Or, for that matter, prostitution, gambling, booze, or any other activity which human society has tried to ban and fight wars against and which ALWAYS fails. The "war on RMT" Blizzard carried out in WoW failed. Every other company has failed. Eventually companies wise up and start facilitating it. The worse way to do it is with the cash shop, since that completely changes the economy. The best way to do it is like EVE- make it part of the economy.

just like the prohibition, except by a different group of interests.

It's not analogous, and you didn't read what I said.
Sorry - directly analogous.
I don't care about the issue enough to keep arguing about it - Blizz has changed it for the better at some point - but wow, you're a thick fella, aren't you. I'll repeat, incentivizing item selling directly fucks with the game's economy. There is no way to be clearer about this. It's partly analogous, and that's it.
"Incentivizing" (through legalizing and taxing and regulating) tobacco selling directly 'fucks' with our economy too. In a positive way. Would that they did the same with drugs.

By the way, Blizzard wants people to buy and sell items. But it is not giving you any incentive to buy and sell items that didn't exist before ($$$ is the reason to do so, just as before), if anything it takes away money from sellers in the form of a tax. That is the OPPOSITE of an incentive.

Incentivizing is not the correct word. Ease of use is, through legalization and an official forum for doing it, hence it should be replaced by "facilitating".
They are part of the equation, but a much smaller one than they are when this is facilitated in the game itself. I haven't argued otherwise.
The hardcore market will attract much of the scamming and duping. Who knows, maybe HC players will have greater fortitude to resist buying and selling, but I highly, highly doubt it. The HC market should have a RMAH too, it's not in solely for PR reasons that will quickly prove hollow.

We have direct empirical evidence of the failure of "war on RMT" (zero tolerance! ban botters/hackers/scammers! blah blah) again and again. At this point, your purely theoretical "flapping your arms" as you put it, is just that, purely theoretical. That way has been tried, it's failed repeatedly, and it doesn't work. Not just in the real world with drugs, even if you prefer to ignore it, but also in the world of RMT itself.

"smaller part of the equation" or not, it was enough to ruin D2 closed ladder, and severely affect WoW. So much for zero tolerance.
 

Yopaz

Sarcastic overlord
Jun 3, 2009
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girzwald said:
Ranorak said:
RJ 17 said:
Ahhhh and Blizzard makes it's next great move in the battle to prove that they are still the undisputed champions in screwing over their fanbase. The contender, EA, is like the short scrappy fighter, landing many blows in a short period of time. Blizzard is like the heavyweight, slower to come out with such bullshit, but when they do it's a big punch. :p
How is this feature screwing over people!?
You can buy the gear with in-game currancy.
You can still get the gear by killing the boss yourself (and with a bit of luck)

It just gives people that want the easy way out, a chance to do so. At the risk of losing money.

It's ALL OPTIONAL!
Its screwing people over because blizzard would be taking a pretty decent chunk of someone elses work. While doing no extra work themselves themselves. All they are doing is streamlining a process that had been done 3rd party successfully for years.

And so what if its optional? So, because something is optional.......you can't complain about it? I'll wager if I asked you 20 questions, I could prove you are a hypocrite.
Sure, if they take 15% out of a large transaction they will make a wad of cash for doing nothing. However they also enable their customers to make money using their game. Online auction sites like eBay got listing fees based on your selling prices, but not as high. however a huge problem with games like Diablo 3 is that people will trade in game items for cash even if it's an actual feature or not. A lot of people gets ripped off and never see the item they paid for nor the money they spent on it. Sure, 15% is asking too much, but I'd rather see them getting 15% than being scammed out of 100%.
 

Adjudicator

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Hammeroj said:
Adjudicator said:
"smaller part of the equation" or not, it was enough to ruin D2 closed ladder, and severely affect WoW. So much for zero tolerance.
Way to drop another wall of text after I said I don't care about the issue and said I don't have as much of a problem with it as I may sound.

I want you to explain just how severely WoW was affected. Played it for 4 years, the only effects that were really felt were the random whispers you'd get once a week or so.
Jesus, ever heard of hacking? A problem that at one point a WoW account was more valuable to a hacker than credit card theft? The reason logging into a WoW account uses more security than logging into my bank? Black market item sales are both a huge vector for hacking and a huge incentive, because the business is FAR more profitable when it is banned- artificial restriction of supply.

Whispers once a week or so? They've had to entirely cripple trial accounts, and revise the global chat rules so you can only send messages twice every 10 seconds or so. At one point you couldn't log into your city without seeing floating hackers advertising your latest gold selling site.

It's impossible to have a real discussion on this when one party is so entirely ignorant of what happened to the D2 economy, WoW (whispers once a week. amazing.), and MMOs in general. The "zero tolerance" method fails. In the real world. Repeatedly.
 

Fishyash

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Dec 27, 2010
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I personally have nothing against the RMAH, since it can hurt the 3rd party diablo trading sites like d2jsp.

I'm pretty sure that d2jsp is going to have much less diablo 3 trading and people will be using it for either diablo 2 or maybe there are still some services that can be done on it.

Honestly, these kind of sites were no good really. Unless you are anal about competing with other players (in a game like D3 I don't think it should be an issue to be honest) you probably won't hold much to the RMAH.
 

Kargathia

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Atmos Duality said:
Kargathia said:
I wouldn't even mind that becoming a trend ^_-
It sounds good on paper, but my gut feeling doesn't agree.
Namely, even if the game pays for itself in the long run, isn't that LITERALLY turning a game into a job?
Somehow I doubt the demand is strong enough to make it generate enough income for that.
But offer items on the AH for $/? instead of gold, and whenever you've had enough of the game, you can liquidate. Everything gained by that is gravy.
 

Inkidu

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Ranorak said:
RJ 17 said:
Ahhhh and Blizzard makes it's next great move in the battle to prove that they are still the undisputed champions in screwing over their fanbase. The contender, EA, is like the short scrappy fighter, landing many blows in a short period of time. Blizzard is like the heavyweight, slower to come out with such bullshit, but when they do it's a big punch. :p
How is this feature screwing over people!?
You can buy the gear with in-game currancy.
You can still get the gear by killing the boss yourself (and with a bit of luck)

It just gives people that want the easy way out, a chance to do so. At the risk of losing money.

It's ALL OPTIONAL!
With the exception that they force you to play online regardless of your intention to use the real-money auction house... yeah... that's called force. Can we just all agree that Blizzard (Activision doesn't help) is a bunch of greedy bastards. Whether you like that or don't, whether you're okay with it or not, I don't care. Let's just agree, they're greedy bastards.

Also? How does 15% equal one dollar every time. Was the post unclear did I miss something because

10 percent of a dollar is a dime. Ten percent of two hundred is twenty. Why the percent but a flat rate?
 

girzwald

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Yopaz said:
girzwald said:
Ranorak said:
RJ 17 said:
Ahhhh and Blizzard makes it's next great move in the battle to prove that they are still the undisputed champions in screwing over their fanbase. The contender, EA, is like the short scrappy fighter, landing many blows in a short period of time. Blizzard is like the heavyweight, slower to come out with such bullshit, but when they do it's a big punch. :p
How is this feature screwing over people!?
You can buy the gear with in-game currancy.
You can still get the gear by killing the boss yourself (and with a bit of luck)

It just gives people that want the easy way out, a chance to do so. At the risk of losing money.

It's ALL OPTIONAL!
Its screwing people over because blizzard would be taking a pretty decent chunk of someone elses work. While doing no extra work themselves themselves. All they are doing is streamlining a process that had been done 3rd party successfully for years.

And so what if its optional? So, because something is optional.......you can't complain about it? I'll wager if I asked you 20 questions, I could prove you are a hypocrite.
Sure, if they take 15% out of a large transaction they will make a wad of cash for doing nothing. However they also enable their customers to make money using their game. Online auction sites like eBay got listing fees based on your selling prices, but not as high. however a huge problem with games like Diablo 3 is that people will trade in game items for cash even if it's an actual feature or not. A lot of people gets ripped off and never see the item they paid for nor the money they spent on it. Sure, 15% is asking too much, but I'd rather see them getting 15% than being scammed out of 100%.
They don't enable their customers to do anything. People have been buying a selling stuff in D2 for a long time. And the players created the demand before blizzard even considered it. So, the players didn't need blizzard at all. Blizzard is just now making it in house, so its secure to be sure, but at a high cost. And youd rather pay the extra for it to be more secure. Thats fine. And I actually agree with you. I would gladly pay a higher rate for it to be 99.999999999% secure. But 15% is a ridiculous fee and is going to make a TON of people go black market.
 

Adjudicator

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They don't enable their customers to do anything.
When you sell an item on TF2, an item that you yourself approved and created, Valve still takes a cut. And that's an item you CREATED.
 

Sansha

There's a principle in business
Nov 16, 2008
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NuclearShadow said:
While it is nice to see that Blizzard isn't taking a large sum of the profits, it is still a uneasy practice to me.

Sansha said:
It's... their product and they can do what they want with it?

If you don't like it you don't have to partake.
It isn't quite that simple. If this is successful and Blizzard makes a profit from it which they likely will more and more games will adopt this system. Eventually you may see in-game money not even being accepted at all in the auction houses of games. So even if someone doesn't buy the game for this practice they cannot stop others from doing such and spending money on the auction house which will lead to more headaches for this gamer in the future.

I think even the most hardcore capitalist has to raise a eyebrow at this however. Not because they want to make money but instead what they are willing to do is break their own game by letting people buy their way to dominance over others. This would be like bribing the dealer in poker to make sure you get the best hands. This is certainly not acceptable behavior on the part of the dealer.

Diablo III where the greatest weapon is your credit card....
Relax.

I'm a capitalist and businessman, and I say you're a little paranoid.

The reality is there are item and gold farming companies who get their items through hacking, lying and stealing. That's how they make their money - spamming email, hacking accounts, stealing gold/items and selling them on.

What we have here in Diablo III is a trial for a system which makes this process legitimate, where people who want to make their livings farming and selling items can now do so legitimately - without hacking and ruining somebody else's game.
And, Blizzard makes a little money on the side - so what. They're a company, filled with debts and people who like food and housing.

It's not some capitalist-pig super-greed system, it's an idea to curtail a serious plague that's been latched to online games since their inception.
People aren't going to able to instantly buy their way to dominance - somebody has to farm those items to sell them, and they're not going to switch their entire economy to use real money because that would obliterate their demographic of people who don't HAVE real money to spend on games.

EVE Online did it with massive success with PLEX - look it up.
 

Yopaz

Sarcastic overlord
Jun 3, 2009
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girzwald said:
Yopaz said:
girzwald said:
Ranorak said:
RJ 17 said:
Ahhhh and Blizzard makes it's next great move in the battle to prove that they are still the undisputed champions in screwing over their fanbase. The contender, EA, is like the short scrappy fighter, landing many blows in a short period of time. Blizzard is like the heavyweight, slower to come out with such bullshit, but when they do it's a big punch. :p
How is this feature screwing over people!?
You can buy the gear with in-game currancy.
You can still get the gear by killing the boss yourself (and with a bit of luck)

It just gives people that want the easy way out, a chance to do so. At the risk of losing money.

It's ALL OPTIONAL!
Its screwing people over because blizzard would be taking a pretty decent chunk of someone elses work. While doing no extra work themselves themselves. All they are doing is streamlining a process that had been done 3rd party successfully for years.

And so what if its optional? So, because something is optional.......you can't complain about it? I'll wager if I asked you 20 questions, I could prove you are a hypocrite.
Sure, if they take 15% out of a large transaction they will make a wad of cash for doing nothing. However they also enable their customers to make money using their game. Online auction sites like eBay got listing fees based on your selling prices, but not as high. however a huge problem with games like Diablo 3 is that people will trade in game items for cash even if it's an actual feature or not. A lot of people gets ripped off and never see the item they paid for nor the money they spent on it. Sure, 15% is asking too much, but I'd rather see them getting 15% than being scammed out of 100%.
They don't enable their customers to do anything. People have been buying a selling stuff in D2 for a long time. And the players created the demand before blizzard even considered it. So, the players didn't need blizzard at all. Blizzard is just now making it in house, so its secure to be sure, but at a high cost. And youd rather pay the extra for it to be more secure. Thats fine. And I actually agree with you. I would gladly pay a higher rate for it to be 99.999999999% secure. But 15% is a ridiculous fee and is going to make a TON of people go black market.
You know, I am going to say that after this post I agree with you completely. If they had made it more like 3-7% that would be acceptable, but you're right. At this pricing it might drive people to go to the black market and get scammed out of their money anyway.
 

Kukakkau

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Yeah that'd be great having your money stored in battle.net... if it wasn't hacked so often

Seriously I don't know anyone who has not had theirs hacked once, mine was even hacked when it wasn't in use for months.

But lets put our profits there, great idea
 

girzwald

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Nov 16, 2011
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Kukakkau said:
Yeah that'd be great having your money stored in battle.net... if it wasn't hacked so often

Seriously I don't know anyone who has not had theirs hacked once, mine was even hacked when it wasn't in use for months.

But lets put our profits there, great idea
Hi. Never been hacked. Authenticator. Get one.
 

Therumancer

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Nov 28, 2007
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Ranorak said:
As long as those items CAN be obtained in the game. I'm not complaining.
If someone really wants to spend 250 dollars on a in game armour, then so be it.

Well, the thing here is that it has competitive aspects, and with a real money auction house nobody is going to want to sell anything decent for in game currency. At a certain point I'd imagine this will become a situation where your pretty much going to have to pay other people for drops to remain competitive if your not playing the game constantly.

I also wouldn't be surprised if Blizzard winds up having shills with overpowered equipment spawned by the company selling constantly through the market for even more money.

This is to say nothing of what I've heard about unique items (ie 1 for the entire game) and the kind of garbage that is doubtlessly going to create.

I'm willing to see what happens, but I oppose the practice on principle and hope it backfires. I also think that goverments, at least in the US, should prevent the sale of virtual items for real money even in an indirect fashion. Without going into a giant rant on that subject, I will say I've held that opinion since "Second Life" launched. In "Second Life" there was more justification given that people were basically selling artworks as opposed to "random drops" which can in theory be created and controlled by a third party.

I also confess to some concern over addictive behavior. See, I don't feel that there is inherantly a problem with becoming addicted to something relatively harmless like video gaming. However when real money gets involved in a game like this it CAN become harmful, we've already seen people getting themselves into trouble with Microtransactions, and really with what Blizzard is planning I think this could be worse for a lot of people. I've already heard people on the internet talking about how they want to focus on playing Diablo 3 professionally and supporting themselves with cash transactions. Given the way this works, it's about as rational as some dude deciding he wants to sell his house and take his whole family to live off the land and prospect for gold... in modern 21st century America.

To me I think baiting addicts should be a crime, even a relatively harmless addiction becomes something else when someone decides to use it as a handle for exploitation. On some levels I think this is similar to a guy taking two syringes full of heroin and one full of poison and dangling them in front of a strung out druggie as a way of playing Russian Roulette. Except in this case I don't think most of the people that are going to bite were dysfunctional to begin with, but something like this cash AH has a chance of making them so.

Time will tell, here I will admit I probably am overreacting, I just don't care for it, and really I saw things like this coming when Linden started to run their little experiment and how that was turning out for a while.

I'll also say the money laundering and currency transfer possibilities here are epic. We had people exploiting Lindens and RL currency to sneak sums of money around under the table and do currency transfers and such, given what some people have paid for virtual items (Project Entropia, a certain D2 auction for a bow, Second Life Real Estate, some of the wierded deals in EVE with people allegedly trading real money for territory), I could easily see a community like this getting to the point where you could say translate say Yen into epic lewts, and then sell the lewts for dollars in the US market to get money into the country covertly, Blizzard takes it's laundering fee (which is what it would be) and theny you've got a pile of bribe money or whatever else that isn't on the radar.
 

Atmos Duality

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EDIT: July 24th

Time has proven me correct.
Already the scams have begun, and the backlash against the Auction House is growing.
Accounts are under attack more and more often than they ever were in WoW.

Is this the future you want for gaming?
Online gambling?
For every high quality production that follows in Diablo 3's footsteps is one less production that could have been awesome. Thousands of Man-Hours hundreds of millions of dollars went into making Diablo 3, and for what?

To turn it into a goddamn casino?

Grind is the enemy of gaming. Never more have I been sure of that.
Richard Garfield was right; we should be striving to eliminate it because it does nothing but cost the player time and now, money.

Wanting to make money is one thing, but this goes beyond providing an experience for mere money; it's exploitation. Insidious exploitation. And so many gamers enable it to not only occur, but to thrive.

IF YOU CANNOT COMPREHEND WHAT I'M SAYING, READ THIS: "GRIND" IS NOT LEGITIMATE GAMEPLAY
IT DOES NOT TAKE MUCH LOGIC TO SEE HOW FORCING THE PLAYER TO REPEAT THE SAME BORING TASK OVER AND OVER WITH A RANDOM REWARD ISN'T LEGITIMATE GAMEPLAY.

I don't understand why people are so quick to dismiss skinner gameplay under the guise of "opinion" or "preference". This isn't a matter of preferring vanilla to chocolate ice cream, or Ford to Dodge, it's a matter of psychology.
Skinner Psychology.

The effects of Random Reward are well known and documented. It's hard science, not mere "opinion". Getting people to press the proverbial button in hopes of receiving their pellet.
How is this auction house not designed specifically to abuse that?

"Oh, it's just a matter of preference."
That argument, is bullshit. Total, 100% pure bullshit.
It's a copout argument; one that proves nothing except that the wielder is ignorant at best, willingly stupid at worst.

And again, I see people wielding "It's fun to earn the right to the gear"
Or "Grinding for exp/skills is like getting a workout. You watch your character grow and see the time you've put into them".

OK. Just stop. Stop and think about what you're really doing there.

Comparing playing a game to a workout? Really?

What have you really done? You've incremented some numbers in a database and you have done so in a way that everyone can easily do. There is no real difficulty or personal trial involved beyond the capacity of fighting boredom.

But lets attack this idiocy from another angle, the controversy of "botting".
Ironically, when you put this logic to the test and invent more efficient/less boring ways of accomplishing the same task, PEOPLE GET UPSET.

WHY IS THAT?
"They didn't earn their results! They let a program do the WORK for them!"

*HOLD IT!*
This is the fundamental argument against the concept of botting.
Notice the CAPS word. "Work". You see what happened there? Lets look closer.

But I already hear you thinking of counterpoints:
"But every game requires effort on the part of the player!"

Yes, but what KIND of effort?
There's a rather large difference between the sort of bot that farms gold in WoW, and the kind of bot that gets you instant-perfect-headshots in Counterstrike.

+The Aimbot in Counterstrike is a cheat, and CAN DO EVERYTHING THE PLAYER CAN DO BETTER THAN THE PLAYER EVER COULD. This is a "cheat".

-The bot that farms gold in WoW CAN DO EVERYTHING THE REGULAR PLAYER CAN DO, AND NOTHING MORE.

The only benefit that the second type of bot provides, is the ability for the player to progress as if he were playing all the time. It does not provide them any edge in execution, because the bot is limited by the character's stats.

Arguing that the bot is "unfair" because it provides a "time advantage" is fucking ludicrous if you also try to argue that "grinding" is fun. I'll show you how:

If you believe that grinding is fun, then logically YOU SHOULD NOT CARE ONE WHIT HOW SOMEONE ELSE PLAYS THE GAME. If you accept that the argument is PURELY SUBJECTIVE, then you MUST accept that different players want to progress at different rates. Different people put different time commitments into the game, no?

So, let me posit this question: Do botters take away or otherwise interfere with your ability to grind (and thus have fun)? If cannot, then your point is moot.

It's the same logic why nobody should complain about cheats in single player games; it impacts nobody but the person employing the cheats.

"But it does impact me! It hurts the in-game economy!"
This argument is stupid for two reasons:

1) Actually, it helps the in-game economy. Supply and demand. Increased supply from more efficient sources DRIVES PRICES DOWN. Unless one entity owns ALL of the bots, and that simply won't happen if the game is popular enough to be worth playing.

2) This "economy" is built upon a faulty basis. The value of an item is directly proportional to the product of how difficult it is to acquire X how badly it is needed/desired.

Therefore, defending grind in this manner is like defending a famine to keep the price of bread high.

Therefore, the INSTANT that botting even becomes a more practical option in the game than playing it normally, is the moment that game has ceased to provide a legitimately engaging experience.

And then people will still cling to their "You just don't like it, so you're bashing it! You don't understand!".

Of course I fucking understand. I understand implicitly. I probably understand it better than most of you. And it's BECAUSE I understand it so well that I that I don't like it!
I was addicted to that sort of gameplay for a long time. Still kind of am, though in different forms (Terraria has an odd sort of grind to it, but it has purpose. So does Borderlands, even though I don't regularly have to repeat segments just to progress.)

I played Diablo 2 for the better part of a decade, and tried a multitude of MMORPGs.

No, it's people who wield such fucking ludicrous rhetoric like "It's just subjective" who do not understand. They cannot see that they're being manipulated by Skinner Box Logic, because they're addicted. And while they're addicted, they think they're enjoying themselves.

And yet, so often, they will sit there and sigh, eyes half-open, hunched over in their seat at their keyboard and mouse, doing the same shit over and over; boss runs that they have long since memorized and mastered in hopes of getting that rare drop or reaching that next mathematical milestone.

Not having fun because it has all become nothing more than a routine.
A routine with little to no real benefit.

The Diablo 3 auction house is Blizzard turning it all over to the player and legalizing the drug as it were while being the primary supplier. It provides a benefit in the form of turning grind into potential cash.

But the cost is great:
If items are valued because of the time investment required...
...and the time investment stems from the rare, random drop of said items.
Then all this is, is an elaborate slot machine. Gambling.

If the payout is real money, and the bid is time, then why not just find a job?
At least with a job, the payout is more consistent.

NuclearShadow said:
If this was a free to play game you may have some sort of argument but its retail game.
It should make no difference.
Pay2Win is NEVER a valid gameplay scenario; it essentially nullifies any attempt at playing the game competitively, because now we aren't competing based on execution, but who has the fattest wallet.

From a business point of view, yeah. It's a dirty way of making money, but that's what business cares about first and foremost.

Now we can only sit back and hope more and more games that we would like to play do not adopt this system.
Aye.

I'll quit gaming if *every game* I want to play involves an auction house like this.
Until then, I'll just ignore those that do employ. -_-

Why? Because the "Auction House" is a "solution" to the problem of the Gold Farmer Market (and related scammers).
But the Gold Farmer Market can only work and thrive in a game with excessive amounts of grind.

(That's what gives those items any real world value to start with: competition/PVP creates demand, and grind drives that demand up by limiting supply. How bitterly ironic, that the in-game "economy" so many players make such a fuss about protecting exists only because of the incredible amount of tedium and busywork required.)

To ask for more games to employ this, is to ask for more grind; which is something we should be striving to move *away from* in gaming. Not enacting more of!

Eliminate tedium and busywork, create more actual content, or create new ways to enjoy the same content without it becoming tedious boring busywork.
 

Sansha

There's a principle in business
Nov 16, 2008
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Addressing your concerns in no particular order, here I go:

NuclearShadow said:
Sansha said:
NuclearShadow said:
While it is nice to see that Blizzard isn't taking a large sum of the profits, it is still a uneasy practice to me.

Sansha said:
It's... their product and they can do what they want with it?

If you don't like it you don't have to partake.
It isn't quite that simple. If this is successful and Blizzard makes a profit from it which they likely will more and more games will adopt this system. Eventually you may see in-game money not even being accepted at all in the auction houses of games. So even if someone doesn't buy the game for this practice they cannot stop others from doing such and spending money on the auction house which will lead to more headaches for this gamer in the future.

I think even the most hardcore capitalist has to raise a eyebrow at this however. Not because they want to make money but instead what they are willing to do is break their own game by letting people buy their way to dominance over others. This would be like bribing the dealer in poker to make sure you get the best hands. This is certainly not acceptable behavior on the part of the dealer.

Diablo III where the greatest weapon is your credit card....
Relax.

I'm a capitalist and businessman, and I say you're a little paranoid.

The reality is there are item and gold farming companies who get their items through hacking, lying and stealing. That's how they make their money - spamming email, hacking accounts, stealing gold/items and selling them on.

What we have here in Diablo III is a trial for a system which makes this process legitimate, where people who want to make their livings farming and selling items can now do so legitimately - without hacking and ruining somebody else's game.
And, Blizzard makes a little money on the side - so what. They're a company, filled with debts and people who like food and housing.

It's not some capitalist-pig super-greed system, it's an idea to curtail a serious plague that's been latched to online games since their inception.
People aren't going to able to instantly buy their way to dominance - somebody has to farm those items to sell them, and they're not going to switch their entire economy to use real money because that would obliterate their demographic of people who don't HAVE real money to spend on games.

EVE Online did it with massive success with PLEX - look it up.
As for your Eve online example I think that is a terrible example as there have been cases of thousands of dollars worth of their currency being stolen. Or do you support that too?
Yes, I do, because that was all done within the game, within the game's rules.

When you buy a PLEX item from the EVE Online store, you can either use them to add game time to your account, or sell them on the in-game market. One should buy them from the store while docked at the right station to sell them at, because transporting them is a really stupid idea.

If we're thinking of the same example, somebody bought thousands of dollars of PLEX's - then transported them.
This is a stupid idea on his part, because destroying somebody's ship is always, no matter where in the game world you are, a legitimate tactic. Somebody scanned his cargo, saw the PLEX's and destroyed them in pursuit of them.

All were destroyed.

This keeps happening - people destroying and stealing them off each other ENTIRELY WITHIN GAME RULES AND TACTICS - and serves only to push the lesson that you just don't transport them out of the station. They spawn in your hangar in the station you're at, so the idea is to go to the right station first, THEN buy them from the store, and do whatever with them.
EVE Online is an unforgiving game world with very little rules on how nasty people can be to one another. It's all about risk vs reward, entirely directed by the players. You have to actually look out for yourself, not being able to go whine to the GM's when someone ruins your day because you made a stupid mistake or took a worthless risk.

If the example you're thinking of is people hacking into each other's accounts to steal currency to pay for the PLEX's, that just doesn't happen. It's never been reported.
And the reality is that from the PLEX system, bots, hackers and other illegitimate means of buying/selling currency has dropped significantly.
I used to illegally buy currency because I can, now I can legally - PLEX ahoy. See? I'm the example of the rule.

Farming for items and currency won't stop. Ever.
There's not a damn thing you can do to stop it. The people who make money off it will always keep coming back, as long as there are customers, and there always will be people who buy this crap to take the shortcuts.
What this system does isn't an attempt to curtail this, because there's seriously no point in trying. Blizzard has given up, and about time.
What this system does curtails the necessity to sell items and currency on the black market, which puts people's accounts at risk by getting phished from the websites and email spam, gets people banned and nobody wins except the seller.
This system removes the necessity to ruin people's games from bans and hacks.

And the best gear won't be found entirely through 'who's got the fattest wallet' - ultimately, SOMEBODY has to commit the time and employ the skill to procure the item in the first place.
And frankly anyone who simply buys their best gear usually does so because they're too rubbish to go out and earn it; thus are not a threat.