Personally, I think this is a good move. Yes, Twilight is trash blah blah blah blah, but from my understanding, a lot of the analysis seems to be rooted in the popularity of these items, and the factors which give them such broad and sweeping appeal. This definitely doesn't apply to Twilight, but I loved the Harry Potter books, and I wouldn't mind studying them. The title of this article is also very misleading, as they're also going to study video games. So, even if you despise Twilight, it's not all bad.