What it is, is the educational establishment looking to see (yet again) if they can harness youth pop culture as an educational and conditioning tool. It's not so much about Twilight, or any other piece of fiction, it's about whatever is popular at the time. It's NOT a new idea, and like always it's going to fail.
The reasons it's pointless is because by the time the educational system can analyze and work with anything that's pop culture, the fad is probably going to be overwith. What's more youth counter-culture is such that as soon as authority figures embrace it, half the point goes away and they cease to care. What's more, they want to similar things and try and present them in a 'critical, and ethical way' which of course is pretty much going to miss the point because the 'negative' aspects in an educator's mind are what attract rebellious youth. This is the same exact mentality that has spawned all those retarded "rock against drugs" productions, and people rapping about positive things and staying in school. The point being missed is that punk rock for example is popular because it's anti-societal, anti-authority, etc... it's less about the music itself, than the appeal of the message. That is why you can't get a real 'educational' message though. The most you can do is set yourself (and anyone else unfortunate enough to be involved) for massive mockery by the group your trying to deal with.
Even worse of course is when they try and analyze video games. Some decades out of touch geezer who has forgotten what it was to be young in any real sense, decides that since kids like these increasingly mainstream video games, that an educational game can be created that they will play. Throw in some antiseptic explosions, aliens, and sound effects, and the kids will forget they are doing math problems. Sadly all that does is create another boring math problem and waste a bunch of money and time on all sides. The idea has been around since like the Apple 2, and I'm amazed Edutainment software hasn't been given a bullet in the head. Really, the only game that went anywhere was "Oregon Trail" and that mostly for the lulz factor as much as anything, and the fact that the educational content was fairly minimal. I can remember a few others like Dark Castle (which was okay, but more of a simple adventure game than anything educational), and "In Search Of The Most Amazing Thing" (which was an exercise in self validation). I suppose Carmen Sandiago is the biggest winner overall coming a generation or two later, but mostly that winds up teaching you how to use a referance book.
At any rate I find it somewhat funny to see them trying to analyze Twilight, given the massive panic "Fear Street" generated during it's heyday.
I also admit I see a slow motion train wreck developing... here is a question, how do you think they are going to take a piece of pop-literature like Twilight (with all the redeeming quality of Toxic Waste) and mangle it into education?
Are we going to get some pretty boy vampire who pops out of lockers and says "stay in school or I won't be able to make out with you behind the bleachers"? Some Mary Sue vampire interest who tells kids to stay off drugs so it won't interfere with the orgasmic pleasure of simply being around a walking cadaver? How do we work mathematics, social studies, science, or pretty much anything else into this subject?
What's more even with the reintepetation of Vampires, you still basically have a group of dead people who run around slurping blood to preserve their own lives. Even if non lethal it's pretty gross. What's more, I still can't get my head around why in some of these books you have these centuries old vampires attending a high school anyway. I don't know how old Edward is supposed to be in Twilight, but I know the protaganist is pretty ancient in some other works. What is the ethical message here? If you look young enough, your real age doesn't matter when your cruising for jailbait?
We here on The Escapist should compile a "list" of all the absurd ways this could turn out... because honestly all I can think of is an increasingly absurd collection of things. Largely inspired by some of the other stuff they have tried to convert.