2012 Wont Happen said:
Well, there is some validity in what you say, but its not entirely accurate. Games ARE marketed to men by putting large breasted women on them, its just that not all of us fall for it. Just look at Evony. It blatantly advertises its product with tits, and there aren't even any female characters, or any characters, in the game because its an RTS.
I think that women look at men in general as more sexist than we actually are, but there definitely is some of that going on.
Evony should NOT be an example.
The marketers for evony are idiots, pure and simple.
Do you have ANY IDEA how annoying it is to have those photos on the side of my page?!
If I want porn, I'll look at goddamn porn!
anyways, I don't see a whole lot of discrimination going on here. Most of the game developers of the current day/obviously "sexxy" games are developers who grew up on pong, atari, and super nintendo. They had some crazy ideas for some fantasy world's based on their geekdom-dreams. Lara Croft, for example, was probably conceived as any normal action, adventure, shooting game until one of the developers said, "WOULDN'T IT BE FUNNIEZ IF WE PUT BEWBZ ON HER?! LAWLZ LAWLZ LAWLZ LAWLZ LAWLZ!!!"
Immaturity? Sure. And of course, this probably wasn't exactly what happened and I understand part of it was a marketing ploy. But to say their discriminating against women? That's farce. It's more like they're being stupid.
like the marketers for Evony.
There ARE games out there that have female characters. In Halo 3 ODST, wasn't a female the leader of the squad? In Final Fantasy X the real hero was a female, and in its sequel, you directly played as a female.
And let's face it, the majority of gamers ARE men, so they're gonna be marketed towards the most. There's NOTHING wrong with that. Of course, the way in which that marketing is applied is important (evony, I'm talking to you), but it simply is good strategy to market towards men.
It's sort of like if an African American was upset that the Congress is made up of mostly white people even though African Americans are not only a minority to whites, but are also becoming a minority to hispanics. Why would there be equal amounts of African Americans and caucasians in Congress? (Note: I'm not saying discrimination doesn't happen, an argument could be made that the amount of African Americans compared to caucasians is disproportional, but that's not the point)
In reality, I think what girl gamers want is more games geared for them and less of the ridiculous sex-appeal. There's nothing wrong with that. They want more games they can relate to, more games where they feel for their character, and more games that they feel accustomed to. There's nothing wrong with that. But to go off on this big hoopla about sexism in gaming is distracting from the real issue. Yes there's sexism in many places in gaming, yes attention should be called to it, but it shouldn't be the spear tip of this "controversy". the spear tip should be awakening developers to the fact there's a portion of the market that's yearning to be tapped into.