Thank God pride month [https://www.commondreams.org/news/2019/07/01/rejecting-rainbow-capitalism-corporate-saturated-pride-parade-tens-thousands-march] is over. Now that multi-nationals responsible for global human rights violations [https://news.nike.com/news/nike-2019-betrue-collection] who do business in some of the worst places around the world for LGBTQ folks to live have put away their rainbow social media icons for the next eleven months, finally we can have a mature conversation about the appropriateness of advertising that objectifies trans bodies in a cyberpunk video game.Kyle Gaddo said:If the idea of being objectified and having your thoughts, emotions, hopes, dreams, etc. stripped from you and your human form is reduced to a piece of meat to be used upsets you, well, then maybe you can approach the point a little more clearly as to why this might be hurtful towards some people.
I don't take exception with this because I'm ignorant. I take exception with it because I'm not. I don't want to come off as rude, dismissive, or flippant, but context is king and those mentioned have an established track record of gross, borderline willful, ignorance of context and asinine pre-determined conclusions [https://www.polygon.com/2016/7/6/11990828/deus-ex-mankind-divided-and-the-problem-of-mechanical-apartheid]. The advertising in CB2077 is on the nose, quite deliberately and undeniably so, because it's supposed to be. It has to be.
And it strikes down to the beating heart of the entire genre: a cautionary tale of predatory capitalism, corporate greed, and naked self-interest run amok, and a call to action to avoid that future as best possible.