Kyle Gaddo said:
Context is going to matter a lot...But you have to understand that their context as developers and our context as consumers, whether it be media or simply a purchaser, is worlds apart. CDPR and any eyes on them are essentially speaking different languages.
I hear you, and I understand the point. But, please understand where I'm coming from when I get ragey about this topic in particular.
From my perspective, there's no "can be interpreted" to it. The image is a straight up dehumanization of trans people, and precisely for that I can only hope it's a representative sample of what the end product might be. Make no mistake, I'm pro-LGBTQ acceptance and rights; that's why this is such a sticking point to me.
I looked at that image, and I saw the future of trans representation in the media sparing immediate, seismic shifts in how we perceive and represent HDP's. This is the nature of predatory capitalism boiled down to its basest, most atavistic, essence: the co-option and exploitation of minority identity for profit. Considering the phenomenon of corporate pride this is a transition
well underway, and worse, gleefully normalized by corporatist forces within the LGBTQ rights movement and by corporations eager to whitewash problematic histories and ongoing practices.
Sidebar, but seriously, fuck Nike. Anyhoo...
That's going to be a real problem for trans acceptance moving forward. Look no further than last year's Victoria's Secret stupidity -- Ed Razek's case of verbal diarrhea was clearly over the line, as was Singer's professional conduct and direction in general. But the counter-position was, what? transgender participation, and therefore complicity, in nationally-televised meat marketing? Other lingerie companies -- ones that don't market upon a bedrock of sexual objectification -- including new companies and lines of, by, and for trans women (like Carmen Liu's), seem capable of navigating these waters just fine, and with little controversy outside far-right and TERF echo chambers. Despite this, VS is still the 900-pound gorilla of the lingerie industry, and that's certainly unlikely to change regardless how problematic the corporation's practices are.
But, relevant to CP2077, the question boils down to "what is punk"? At least to me, punk is about holding a mirror to society and shining a spotlight on its vilest traits and most uncomfortable truths, by deliberately embracing the degenerate and grotesque. The purpose is to shock and offend society onto a course of self-improvement. In this light, one can look at Upton Sinclair as a forefather of punk literature, as easily as one
does look at Mary Shelley as the grandmother of punk
and science fiction. Through that lens, I looked at that advertisement and breathed a huge sigh of relief, as that one image alone proved to me
they get it.
Without trying to sound inflammatory, what the controversy represents to me is posers are being exposed to an honest-to-god punk message, likely the first of their lives, and it's making them mad they
might have to confront an uncomfortable truth that corporations are
enemies of the LGBTQ movement.