That is a very fair point because it is important to distinguish between mediums. A cinematic advertisement strikes a cord within everyone because even those who do not play video games are familiar with similar expression through film and television. Shooters have become so ubiquitous and hackneyed, marketing Reach as such highlights what makes it different from, say, Call of Duty in space. A similar example would be with Bioshock and its first-person commercial that blends into a glimpse of Rapture's mystery and danger, without just showing someone playing.John Funk said:
However, Tankichi makes a valid point in that we are still in the dark regarding the actual game. What I can see as a concern is if Reach ended up like Halo 3: Marketed as this "last stand for humanity" with veterans who fought with Master Chief and an underlying emotional theme. The contrast to the actual gameplay through the story was borderline bathetic, especially considering how absurd those "veterans" were through Halo 2 and 3 when they were fighting with the Chief.
While the Reach video portrays a desperate struggle for humanity with the somber realization of hopelessness in the end, will the game carry this same sense of seriousness? Halo 3 featured the fate of Earth itself and, in my opinion, failed to convey the matter in a fluid transition between story and actual gameplay. I honestly want Reach to succeed in actually capturing this emotional plight not strictly through advertising or even in-game cinematics, but the entire game. I would rather see the lines of voice-acting going towards soldiers crying out in fear than making jokes about riding grunts.
When I first clicked on it, I was waiting for the incomprehensible trash talk to commence. That might make a good parody at least, but this was quite interesting with good timing for the announcer.Rusty Bucket said:
