I have to admit I'm highly dubious for a number of reasons.
1) It seems much too easy. Simply taking advantage of the extra-cellular matrix, huh? You mean that mix of mostly collagen? But the coagulation cascade would already be exposed to all those proteins, the coagulation cascade has already been well-described, and simply put this looks like way too easy a solution for it to have been missed before.
2) Burns have a completely different pathophys than hemorrhage. The proposed method for stopping hemorrhage at least has some basis for making a little sense. This really has none. Activating the coagulation cascade in a burn would do...absolutely nothing.
3) The only evidence I've seen is an incredibly easy to fake video. Seriously, any amateur magician can point out how that could have been done. (Notice the tube going up to the top cuts out from camera view? Put a stopcock there. Bam, effect complete.) Do I see a live animal, like I do on {WARNING: Very Graphic Quick Clot demonstrations [http://www.youtube.com/watch?v=e9xvIbKBJn4])? Do I see comparisons to other compounds and bandages?
4) So where's the reputable science reporting? NYU, why isn't this on your page at www.nyu.edu? Science Daily? You got this one? PubMed? Any of the big science bloggers like Phil Plait? Anybody? Huh, seems all the reporting is coming from people using one source - the MNN one. And while I will offer no commentary on much of their work, good science reporting it is certainly not.
5) The writing style is just off. This is more of a personal sniff test than anything else, but this doesn't sound like it was the work of someone who knew their material.
6) Does the original article link back to real publications? Can you trace back to actual research? No. Broad claims, poor explanations, a little jargon, and an easily faked interwebs video. Color me unimpressed; I could put together a better fake medical miracle in four hours.
In short, I'd bet heavily hoax. And, you know, the typical really bad science discussions on The Escapist.