I give Bioware the benefit of the doubt, they have no experience in making real strategy games. They can screw it up but then again they might also make a good game.
Generals is not a difficult IP. Its a Michael Bay mindset. Jerk of the the US military and poke some fun with the other factions.
What scares me the most are the things EA says on the site.
"New Ways to Dominate or Ally with your Friends ? Go beyond classic deathmatch with a selection of new multiplayer game modes, designed with both cooperative and competitive play in mind."
Somehow the above makes me uncomfortable.
The worst part is this though: "Enhance your game with an expanding array of downloadable content"
Remember Dawn of War 2?