Game production is a business, just like movie and music production. You're not trying to make something "fun" or "entertaining", you're trying to make something that people will give you money for. Hopefully repeatedly. Don't get me wrong, I like the entire "believes the reactions are actually holding the industry back from taking risks" and 'for fun's sake' advocacy he's presenting, but at the same time Treyarch's release list kind of undermines itself. I'm not saying it's not a list that contains some enjoyable titles, I'm saying that it looks more reminiscent of someone going back to the same well every day, occasionally changing the bucket they use for variety, rather than a list of artistic endeavors.
Let me be very clear on my opinion here; Making an enjoyable game and getting someone to buy your game are -not- synonymous. If they were, there would be no such thing as "sleeper" hits. A game CAN be an expression of artistic skill and integrity but unless you can recover your financial loses you will probably never get another opportunity again, and that's all assuming that you are able to convince another party to place a substantial monetary investment behind your project in the first place.
That's part of the reason why developers and publishers implement achievements, progress bars, aggressive or shock advertisements and a variety of other mechanics to get you to pick up the game. Once your wallet is a little lighter and their money bin a bit fuller, that's mission accomplished. Those mechanics are there so that when you look back at those +20 hours you feel too ashamed to say "Crap, that was a waste of $60 and a day".
I'm not saying that this all stands true for all developers, there are some truly unique, entertaining interactive media experiences out there. However when Mr. Olin says "I think the social culture of video games is moving in a more negative direction as technology and social media continues to grow"I would say that developers are just as much to blame for the decline of the gamer culture as the gamers that compose that culture. As the gaming industry becomes more and more successful financially, more and more companies are getting involved with it, purely for the purpose of turning a profit. This is where cheap movie, cash-in and license-grab games come from, and where the industry suffers. If you keep feeding us junkfood, why are you surprised that we've become overweight with a mouth full of cavities. What's more, why are you surprised that we're letting you know that it happened?
*And on a very small aside: Trolls. Can't live with them, can't burn them alive. For that much, I sympathize.