I want to add something.
OP, the AAA market is not the only market, there are plenty of alternatives to it, the handheld scene is great right now, the indie scene is a beast right now and as a console gamer, the stuff coming out of the PC market is kinda making me jealous.
And even when you do want those triple A games, there is an easy way not to give into them, just do what I do and wait several weeks or preferably months, you see Square and EA flipping tables because their typical AAA game is not making 5 million sales first months?
Yep, that's a perfect way to tell them your not satisfied, its basically you playing hard to get, there basically banking on you running out to pay 60$ day one, and this is you responding "Meh, maybe when its cheap", and its not even that hard to do, remember, you have plenty of alternatives, so when that online pass filled, Drm ridden mess of game is shat out, just throw it way in the back of your to buy list if not at all.