Gasp! CONTROVERSY!!!
But seriously, I kinda expect this now from Call Of Duty.
The nuke in Modern Warfare 1: genuinely surprising, completely horrifying, emotionally crippling, made me have to stop playing just to process exactly what the hell the game just did.
The opening of World At War: really, really fucking cheesy, cheap attempt to make the Japanese seem eeeeeeeeeeviilllll, blood does not automatically make you more mature.
No Russian in Modern Warfare 2: interesting experiment, made me feel a bit bad, lost its impact when it turned into an actual level, did feel like they were just trying to recapture the shock and awe of the nuke/presidential car ride/gorram everything of Modern Warfare 1.
Just about everything in Black Ops: Not in the least bit surprising (anyone who didn't see the Fight Club style twist coming needs to ingest some fucking pop culture), arrive every 5 minutes, no impact.
This scene in Modern Warfare 3: free publicity, "Jesus, those animations are horrible! And the fucking voice acting!"
Do you see what I'm getting at, Infinity Ward? You lose the shock value and you lose the appeal of big boundary pushing sequences like these when you do them every single fucking time! Uncharted 3's big set pieces (the bits that weren't given away in every single bit of publicity, anyway) stick out more because there's enough down time between them to recover from them, they have a reason for being there and they are playable!
But I'm not going to go on about this anymore. I'm talking about the game, and that's exactly what Activision wants. So I'll just leave you with this...
Call Of Duty makers: