103 minutes??? I hope they realize that isn't a great selling point? For every single one of those minutes there had better be at least 10 minutes of gameplay.
I hear what John Funk is saying about not everything having to be interactive, but if I just wanted to watch a well CGI'd movie I'd go rent a Pixar film or one of those Dreamworks CG animated films, but if I'm sitting down to play a video game that means I want an interactive experience. I want to participate in the story, not just sit back and watch! Now I realize that cutscenes are often necessary, but if the amount of cutscene exceeds the amount of gameplay you've got a serious problem. I figure an appropriate ratio (in minutes) should be at least 10:1. That's 10 minutes of gameplay for every minute of cutscene. So if your game has 103 minutes of cutscene, there had better be 1030 minutes of frickin' gameplay!