He kinda looks like Steve Jobs actually if you shave the ridiculous receding mullet.
But there are a few points to agree on here, despite all the deaf-ears potshots at developers much MUCH more talented then him, and in the article posted his points are at a moreorless 50% success rate.
Nintendo is having problems. Their line of consoles and games are becoming increasingly restrictive, where main stress factors include the all-too-familiar list:
-High-innovation consoles that circle around Motion Control (Oh I know, that's a LOONNNNNNNGGG drawn-out argument that's been beaten and rebeaten, yet saddingly its incompatability still holds up for the Wii-U)
-Static IP either re-released or rehashed from previous property, either in the form of sequel's or third-party revisions
-Major incompatibility with third-party game developers, intertwining with point 2 as Nintendo is ever-forced almost to carry its game lineup by itself
-Decrease of multiplayer interest, again connected to point 2 and now point 1 where additional control is possibly subdued for financial reasons, and lastly
-Time lengths between content, which encircles all of the previous points.
Its shortcomings may have left opprotunity that are now being absorbed by iOS/Android/Allthatshit games. It is a cheaper, more conveinent alternative that doesn't require bigger inputs of money and skill, all divided by increasingly bigger blocks of time. Tolerance of these factors are becoming harder to achieve and more determinant of brand loyalty.
I also agree that focus in software over hardware development is the only way a gaming business can progress. Before it was typical that big producers overtook console production, and lesser companies there games. It's the grave nintendo has been digging since the Wii, where third-party compatibility/game production strugguled with the console innovation.
From a chief customer officer however, it is staggering how his better points are contradictory with EA's track record. They can't make Battlefield on every console, but they have been trying. His focus on software updates gives me haunting reminders of EA DLC, and then saying that'll scale back to reliance of physical sales is a headscratcher on their policy.
I also don't agree that customers looking for single fabrics of gameplay is a main concern anymore. I think that describes "Console Wars", and without wanting to open a whole new can of worms entirely the Internet and more multi-platform releases then ever are quickly dissolving arguments where my Xbox has more cylinders then your PS3 or whatever.
Oh, and he likes his phrases. "We are in continuous change" and "Key strategic resource for the future" are total psuedointellect backpocket bullshit that saucy up sociology papers.
So what's to take from this? He's right, he's wrong, he sounds outlandish and surreal, his arguments are against his company, and his suggestions are either old-news or have no precedence to working.
Phew. That's alot of words.
