EA Rickrolls Yahtzee

[MK Tha Rebel]

Wow, EA did something clever and original...*Twilight Zone Theme*

Props, EA, Mad Props...*Twilight Zone Theme*

 

[Doc Theta Sigma]

Amazing. I would pay good money to see a video of it.

Seconded. Genius marketing by EA though.

 

[GreyWolf257]

That made my day.

I wonder If there is a section in Guinnes World Records for the best practical joke made by game developers.

 

[Supreme Unleaded]

Do we have video footage of Yahtzee smashing that box with a hammer?

But this is funny. Not quite laugh out loud funny, but very amusing to say the least.

Sadly, no. Here's the thing - our video crew just happened to be out at Red Storm when Yahtzee opened the box and weren't due back for at least an hour. And the music wouldn't shut off, so...we had no choice.

Aw, dammit. The video would have been pure gold...

I'll just chalk it up to "wrong place, wrong time." Wrong place for the video crew to be, wrong time for Yahtzee to open the box.

It was a tragedy all the way around, to be sure.

My question is, how many people died laughing while watching Yahtzee demolish that box, im guessing at least 6.

 

[Chaossebba]

Thats just magnificent.

 

[Above]

Nice one EA,nice LOL!

 

[gmer412]

Now that is clever.
All this Dante's Inferno advertisment is working, I wasn't even going to try the game out before, but I am now.

NO! You're succumbing to their cheap marketing ploys! That's bad! BAD!

Cheap? I don't think so. Sure, advertising is usually rather shameless, but this is EA, a soulless corporate behemoth, using rather funny humor. The fact that it was directed at Yahtzee just makes it perfect. You have to give them points for this, even if that means downloading the demo or something.

 

[Darkdreams]

I smell a special ZP episode about this.

God i cant wait to watch that one *biggest grin ever*

 

[NeoAC]

Wow, I can't believe EA was able to pull something like that off, and on Yahtzee of all people! They earn some points for that. However if I find Rick Astley in FIFA 11, all points are forfeit.

 

[Captain Pancake]

well, revenge is a dish best served Rick Astley...

 

[300lb. Samoan]

I bet EA is pissed that you didn't get it on video! Would have been wonderful viral marketing for them. I would have pissed my pants when I saw that letter (in creeped-out horror, not laughter!)

 

[Chicago Ted]

Do we have video footage of Yahtzee smashing that box with a hammer?

But this is funny. Not quite laugh out loud funny, but very amusing to say the least.

Sadly, no. Here's the thing - our video crew just happened to be out at Red Storm when Yahtzee opened the box and weren't due back for at least an hour. And the music wouldn't shut off, so...we had no choice.

Damn! That's something that would have been golden to watch.

 

[Crimsane]

After two root canals and having to pay for two crowns today, was looking for a nice pick-me-up. This story did quite nicely.

 

[Quadtrix]

EA officially has my respect.

 

[Gunner_Guardian]

That's freaking hilarious.

Who better to give the deadly sin of wrath to then the harsh tongue of the industry's harshest game critic.

I can see what they're doing now, they're trying a different stunt for each deadly sin... unfortunately some of the prior ones didn't work out so well.

 

[happysock]

Nice to see that everyone gets rickrolled

Nice and creative from EA though which is great to see

 

[Darkdreams]

Do we have video footage of Yahtzee smashing that box with a hammer?

But this is funny. Not quite laugh out loud funny, but very amusing to say the least.

Sadly, no. Here's the thing - our video crew just happened to be out at Red Storm when Yahtzee opened the box and weren't due back for at least an hour. And the music wouldn't shut off, so...we had no choice.

YOUR CELLPHONES !!! USE YOUR CELLPHONES !!

^^

 

[Pimppeter2]

Today is truly the day that the music has died

 

[Caliostro]

Never thought I'd say this but... Well played EA. Well played.

 

[Ph33nix]

greatest rick role ever