Well looks like mediocrity is taking over.
The whole idea of praising crappy gamers for being crappy is stupid. letting them think that they're great is cruel, because eventually their puffed-up egos will be put up against more hardcore gamers, who will beat them, and make them feel worse about themselves. Anyway, these suggestions outlined in the article have already been tried. And they failed. All it does is make the sense of achievement feel hollow.
Also, casual gamers only buy games intermittently, so trying to make games for them is like shooting yourself in the foot. THey won't buy any more games, and it'll scare away the more hardcore gamers who actually hold up the gaming industry. Very bad economic plan.