I was contemplating buying Sim City but when I read those 3 little letters ("DRM") a really loud alarm bell went off in my head (although that might have been my tinnitus flaring up).
Several years ago, I purchased Mass Effect 2. It was a brand new copy that I paid money for and didn't steal. However when I came to play the game, I fell victim to the much-reported "CD-KEY" issue that had struck so many people - I suppose that'll teach me to do more research!
Quite cross, I emailed EA Customer Service and got the expected "sorry for your problems, we are working on it" line. They also asked for a copy of my proof of purchase. That was fair enough, I thought - they don't know me from Adam and I wouldn't just expect them to take my word for it so I provided what was asked for.
And got no reply for 3 days. During that time I was pointed to a site which had made a "No-DVD" hack that bypassed the problem and allowed me to play the game. Despite this, I was still miffed at EA's lack of response so I sent them another email, to which I got the same repsonse - "We are working on it, very sorry, yadda-yadda-yadda..."
Another week passes with nothing. I am enjoying the game so I get some of the DLC, which when installed resulted in the CD-KEY error returning so I had to re-apply the hack. Fed up, I sent an email complaining of their lack of interest and flat-out told them I was using the hack. Did they respond? Did they fark!!!
Even though ME3 played just fine, despite my misgivings, I remained weary of EA and their DRM-related BS. I'm sorry to hear that so many people who bought the game have been so comprehensively screwed-over but I kinda saw this coming.
All I can say is that, when / if EA run themselves into the ground due to their money-grubbing ways, I will be very disappointed if there is not a rousing chorus of "Na-na-naaa-na! E-A! Good-bye!"