I think the best way I can sum this up is as follows
EA, you will never be voted the best, because the ones doing the voting are the consumers, and you will never put them first in anything. Even here, your stance and actions are blatantly motivated in self interest, and that does nothing to convince anyone that your future efforts will be anything but more of the same. You will never be the best company because that requires a level of self awareness and sacrifice that you do not possess.
You may be able to avoid being in the worst of lists, and if you pull that off good job. But best? Not when you don't understand what makes the best ones the best, and not when push comes to shove, you side with profit of any kind, be it short or long, before customers.
You don't get to be the best when you admit the motivation for wanting it was because you got shamed for being the worst two years running. Your reaction to online passes show it best. People didn't like them at all, and it was well known they were unneeded additions, since they neither work to protect games from being cracked and inconvenienced the paying customer. You looked into it with pros and cons and then gave the customer what they wanted. The very fact you had to be convinced to relinquish a smidgen of control back to the consumer (Not even getting into how you actually gave nothing, merely changed it to "always online" sort of bullshit) when they hated it from the start demonstrate the way customers come second.
This is not to say it is bad business, merely in a popularity contest where the voters are influenced by the goodwill the company generates, a company that treats customer satisfaction as a secondary statistic rather then a goal just will never generate enough good will to win. On the contrary, it is exactly that corporate mentality that makes them voted against so fervently.