Personally I don't care about console wars.
If a game is good, I will play it, regardless of the console.
Hell, I still play Genesis AND NES games. And they were warring parties at one point.
When the next generation of gaming consoles, it will no longer be the Wii vs the PS3 vs the X360, it'll be something else, doubtless between the developers, but with different consoles, and then this gen's consoles will go hand in hand and skip merrily along to the same place all other 'old consoles' go... Either the back of your cupboard, or on eBay for a fiver.
That said, it goes on in different things besides consoles. Ever heard of the mods and rockers? A bit before my own time, perhaps, but my mother was a mod, and those two short-lived groups of people warred to the extremes with one another. It's been going on since the dawn of time, and knowing how arrogant and self-loving creatures humans are, it's not going to end in this lifetime.
Sorry, dude.