It's entirely optional - you either think it's worth the money, or you don't. We don't deny you anything for not joining, we leave it entirely up to your own choice. That's bullying?
Ads are a necessary evil of the online space. Bandwidth costs bucks, and it has to be paid for somehow. It would be fantastic if we suddenly hit the lottery or discovered oil beneath the conference room or something, but until that glorious day, we have to make money as best we can so that we can keep The Escapist going. And that means, more than anything else, ads. Yes, the Pub Club helps, but it far from settles the matter.