Is it weird that the only thing that popped into my head after seeing the new costume was "Can they get Zoe Bell to do this once Chris Hemsworth's contracts are up?"
The general history of the comics industry suggests this is little more than a temporary gimmick, largely meant to get the attention of a female audiences who already like the Thor movies, but have presumably never read a Thor comic. I don't have a strong opinion on this one way or another, but I'll give Marvel this much, drumming up interest for a superhero book on The View is about as far out of their usual demographic as they can get.
Fair enough, I suppose, but I'll be just a bit curious if it actually works to draw in new audiences for the title, long-term. Would promoting and creating new female heroines actually increase the demographics of young women buying them, or is it the medium itself that's the limiting factor?
A year or two from now it's basically a given that the alien with a penis will have his hammer back. Question is, what'll happen to this new character after that? Is she some sort of ret-con of an older character, or are they already setting her character up to become a new heroine when this shakeup is settled (perhaps based again on Norse mythology)? Could be an interesting turn for Marvel in the long run if they figure out how to stick that landing.
The general history of the comics industry suggests this is little more than a temporary gimmick, largely meant to get the attention of a female audiences who already like the Thor movies, but have presumably never read a Thor comic. I don't have a strong opinion on this one way or another, but I'll give Marvel this much, drumming up interest for a superhero book on The View is about as far out of their usual demographic as they can get.
Fair enough, I suppose, but I'll be just a bit curious if it actually works to draw in new audiences for the title, long-term. Would promoting and creating new female heroines actually increase the demographics of young women buying them, or is it the medium itself that's the limiting factor?
A year or two from now it's basically a given that the alien with a penis will have his hammer back. Question is, what'll happen to this new character after that? Is she some sort of ret-con of an older character, or are they already setting her character up to become a new heroine when this shakeup is settled (perhaps based again on Norse mythology)? Could be an interesting turn for Marvel in the long run if they figure out how to stick that landing.