Mind you, its an interesting thought; can something be both deep and meaningful AND a commercial franchise at the same time? Rei, Asuka and the Evangelions are anime icons now, and it would be remiss of any company not to cash in that; especially since Evangelion merchandise is popularly responsible for basically resurrecting Studio Gainax. I myself contributed by buying (at vastly inflated prices), Evangelion action figures.
In this case I don't think the rampant commercialism undermines any of Evangelion's messages, whatever you think of them, but now I have this funny idea that perhaps in the show, part of Nerv's operational budget was from this merchandise and the thought of Shinji shilling a happy meal is just comedy gold.
Well played, Grey, well played.