A lot of interesting points made by Yahzee.
In any other media something with 'mature' in the tag line indicates a measured and adult aproch to a subject. Such phrases as 'this is a mature study of modern family life' would be used in the review for such a piece. With video games it seems that, as Yahzee says, the most juvanile aproches to adult matters are considered 'mature'. Or as someone has already said:
Nocta-Aeterna said:
OT. I believe the whole "mature" tag only goes for how graphic it is, giving the most immature handling of the subject matter the highest rating. Irony?
In the 'real world', a mature indivudal is someone who has a job, pays his bills, doesn't swear, doesn't make inapropriate jokes, dresses apropriately, has a measured temperment, can hold down relationships and generally knows how to be a human being.
A mature game is almost the oposite. A mature game personified is a person who's on the dole, swears every fourth word, makes inapropriate jokes, wears revieling clothing, losses their temper, solves all problems with violence and only thinks of themselves. (Note I said that is a personification of the game and not a description of the player!)
It's an interesting contrast. Especially when you think that a mature individual isn't actually the sort of person who would usually want to play a 'mature rated' game.
*gets off soap box*