Actually, "The Lorax" was an absolute train wreck of mixed messages and really shows everything wrong with America on a lot of levels. For one we had "The Lorax" which has a generally environmentalist message being used in SUV commercials if I remember. One of those "wow, just wow" moments that made me realize that pretty much anyone will use anything for a mascot. The idea probably being "that's cute, and there is a movie right now, so we'll try and associate it with our product". Either that or It was a soulless way to try and sell SUVs as environment friendly when really... that's just wrong (not that I have anything against SUVs mind you).StewShearer said:I particularly love whenever they bring up The Lorax. Granted, the remake sucked, but the fact that they're all "Damn that movie and its call for clean air!!!!" makes me laugh.MrBrightside919 said:FOX: Trying to find anything to ***** about...even a kids movie...
That said both Lego and "The Lorax" do have anti capitalist, anti-corporate messages. The Lorax basically has a guy singing "how evil can I be?" because he actually achieves his dream and starts manufacturing his invention, which was his explicit intent all along, and came with some rather exaggerated consequences.
Spoilers Below (I mentioned Lorax first because it's older) since I do sort of agree with Fox:
What's more the actual "surprise ending" of Lego and the message about creativity doesn't really change the fact that the villain the kid creates is in the form of a CEO who is doing what he does for business reasons. Basically this is a movie with more than one message, a sort of message within a message, and it's basically portraying capitalism as a destructive crime and detrimental force within society... which it CAN be, but also has a lot of positive aspects as well. One has to ask why a little kid wouldn't have a villain like oh say "Paste Pot Pete" (to steal an old name fro Marvel) who is out to glue everything together, rather than a CEO and a message that sort of implies conformity within society is an inherently bad thing.
The point here is mostly that I think Fox is right, but at the same time it's kind of overreacting. Context and putting everything into perspective goes beyond most kids movies to begin with, and in a society where corporations have been a stock villain for both left and right wing for generations now... well, you can't be too critical at this point because really Lego is just following a trend. My basic attitude is that if corporations and CEOS want better publicity they should do something to earn it. To put things into perspective it doesn't really matter if a company like EA decides to throw a few million into a cancer ward for a tax write off, when they create joyless, money grabbing garbage, like "Dungeon Keeper Mobile" and other products, which is pretty much the experience most people have with them. What's more I was kind of surprised at the same time they got away with making "The Lego Movie" because really "evil Lord Business" is perfect for Lego given that they have been ruthlessly turning every IP they can find into simplistic lego video games with greatly decreasing quality, releasing cinematics from those video games as separate movies, and most importantly the price of Legos has been climbing steadily for years to the point where rather than a universal outlet for creativity that most children enjoy, it's turning into a sort of premium product, full of specialized sets, and an increasingly high price per block.
So in short, I have mixed opinions. Fox is right to an extent, but it's not the kind of thing that's such a big deal here that it needs to be mentioned as a problem on a national news network (and this is coming from a right winger). It's just not newsworthy at this point, especially when there are examples of worse corporation bashing than that in fiction.... and as I pointed it out, it's ironic that this is a movie being made by one of the most increasingly greedy children's toy manufacturers ever. I'd almost suspect on a really "meta" level you could come away from this as having a very pro-capitalist message, given that Lego is likely making monster profits and moving more units than in a long time, all for basically calling themselves evil corporate monsters. All we need is them to realize an "evil Lord Business" play set that sells for an outrageous amount of money and see it move tons of units to complete the most insane pro-corporate statement ever... I mean you do something like that, and how can you justify NOT shearing the sheeple?