Since the beginning of the chats, Patrick Fagan—who is not acknowledged on the website as part of HART—has had a role in shaping HART’s messaging. A behavioral scientist whose work utilizes psychology to influence people’s actions, Fagan is currently the chief scientific officer at the behavioral science consultancy group
Capuchin. The company relies on “psychometrics, implicit testing, eye-tracking, facial coding, EEG” and other methods to increase revenue streams for businesses.
In a manifesto shared with the group in early January, Fagan argues that behavioral science has an ethics problem: “I should know: I was formerly the Lead Psychologist at Cambridge Analytica, and I’ve since worked for tobacco companies, gambling sites, and voter deterrence campaigns.”
Fagan’s paper, titled “Pushing Back against the Nudges,” announces the launch of a “Counter-Nudge Unit” designed to push back on government messaging regarding the pandemic.
“For the uninitiated, nudging is the idea of using psychological principles to give people a gentle bump in the right direction, rather than forcing compliance,” Fagan writes.
The leaked messages appear to indicate that several chat rooms were set up in the wake of Fagan’s paper with names such as “Nudge” and “Psych ops.” The Nudge room, according to screenshots of its description, involves “strategy materials to effect change in public beliefs / behaviour.”
The “Psych ops” channel seems to have later been changed to “persuasion” after members expressed concerns that the group would look hypocritical if it appeared to be “using covert strategies which we have critiqued the ‘other side’ for.”
A second user concurred, noting the potential fallout that could ensue if a leak exposed the channel’s name.
“I would agree,” the user said. “Especially just in case of leak/hack, and maybe merge ‘nudge’ with this channel e.g. delete that and put everything in here?”
Further into his manifesto, Fagan goes on to make a link between policies regarding face masks and citizens being forced into internment camps.
“This is something lockdown fanatics don’t understand,” Fagan writes. “They cannot see how, ‘Just wear the face mask, it’s only a piece of cloth,’ becomes, ‘Just skip Christmas, it’s only one year,’ becomes, ‘Just go to the internment camp, it’s only for a week.'”
A highly sanitized version of Fagan’s paper was published months later in the British magazine
the Critic, which did not include his comments linking face masks to internment camps or mention his previous work in voter deterrence or the tobacco and gambling industries.
Aside from his own documents, Fagan also shared a file from the Department of Homeland Security (DHS) regarding “mass psychogenic illness,” a phenomenon that occurs when a group of people simultaneously feel sick despite no infectious agent being present.
Asterisks were placed by Fagan around a specific passage in the document detailing how a chemical, biological, or radiological attack could produce more cases of psychogenic illness than actual casualties. Given the HART group’s focus on COVID-19, the insinuation is clear.
Fagan also weighed in on the questioning of influencing children and teens with anti-vaccine content, noting that the group could be seen as “child murderers” if they were to push anti-vaccine content to minors.
“In the eyes of the sleeping public we would basically be seen as child murderers,” Fagan wrote.
Fagan and Capuchin did not respond to inquires from the Daily Dot regarding his work with HART.
