Game Dev Claims Demos Hurt Game Sales

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Nurb

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Dec 9, 2008
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In the end, it doesn't matter; Demos might hurt sales, but increases the number of people willing to pirate instead of wasting money too. Every positive has a negative that balances it out and we get more corporate shlock that the kiddies still pay for.

So yea.

Everything is kinda everyone's fault
 

Smooth Operator

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Oct 5, 2010
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If your game/demo sucks dick it will absolutely hurt sales, so just make sure you game does not indeed do the protein gargle.
 

Darks63

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Mar 8, 2010
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Tanis said:
You expect me to drop 60USD on a game without anything but METACRITIC to back it up?

What...are you retarded...or high...or highly retard?
No he isnt be he sure hopes you are so you buy blind.


OT:If it hadnt been for the Thief Demo i might have never gotten into that series. Same goes for the mount and blade series.
 

Strazdas

Robots will replace your job
May 28, 2011
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you mean giving the ability for the people to play the demo and find out that they didnt like the game made them not buy the game? the shock!

Or, you could make games in such a way that the demo actually made you want to buy it faster? Playing suppreme commander at cousins house made me instantly buy it when back home because i loved it. without that - i wouldnt evne know it existed.

That being said i dont play demos anymore. no time. i got a lnog enough list of games i want to play as it is (not really a backlog as its a list, not games i bought already)
 

Eliwood10

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Feb 4, 2013
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I dunno, I was iffy about picking up Fire Emblem: Awakening, but 30 seconds with the demo changed my mind and I ordered it the next day.
 

Lord_Gremlin

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Apr 10, 2009
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Funny, I remember buying many games based on demos. Not even the best ones too, like Conan on PS3 - bought it based on demo, which pretty much includes best parts of main game.
Basically demo only hurts the game if demo is shit. Which more often than not indicates that the game itself wasn't good.
Douchebags like him are the reason why in this day and age you should stop buying games without demos completely.

There is guide on how to sell a shit, unplayable garbage of a game. Not releasing a demo is part of the strategy.
 

AuronFtw

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Nov 29, 2010
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So basically... bawww, when people play demos they figure out our game is a steaming rancid pile of shit and subsequently avoid buying it?

And they think the solution to this "problem" is to stop making demos instead of, say, making the game suck less?

No wonder this industry is ass-backwards.
 

vezon

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Jun 21, 2012
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LOL. this kind of studies make me laugh so hard. Ofc demos, samples, test-cars or anything in any domain will have a negative impact on sales IF its weaker than competition.
Demos are good, but they should be released after a period of time if u see if the incomes are lower then it should be so u show that your product is better than the competition.
Back in the days demos worked very well because almost every game was better and came with something new, when something is freshly born it changes rapidly. Nowadays they are mostly replicants, if I try something out and see "Oh, I already played something like this a few months ago" u will be not so eager to spend money on dejavus. But if they dont bring out demos u will spend money only on searching.
 

Norrdicus

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Feb 27, 2012
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MarsAtlas said:
Well the numbers don't lie, although I do hope those numbers exclude Call of Duty.
The numbers don't lie, just the man reading them.

I could make a graph where I compare sales figures of games with different launch prices. You can bet your ass $60 games would be way, way above $10 ones. Does it mean that higher prices mean more sales? No, of course not.

Correlation does not imply causation, and Schell apparently failed to learn that in statistics class.

The only thing this guy's chart proves, is that AAA game developers and publishers *often* leave the demo out if they think they'll sell well without it.
 

ron1n

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Jan 28, 2013
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This is why they don't release demos any more.

Instead they call them 'Betas' so that when people play said beta and it's terrible, they fool themselves into thinking
'oh it's just a beta, all this will be fixed once the full version comes out'
 

Furism

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Sep 10, 2009
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If a demo halves your sales in half, it's because your game sucks. I know a couple of people who purposely download pirated versions of games to check them out because they are fed up of paying $60 for a game that doesn't deliver the expected/promised features. And I don't have to explain that it's hard to sell a game people already got for free (albeit illegally). So, yeah, bring back demos to us.
 

The_Great_Galendo

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Sep 14, 2012
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Eternal_Lament said:
Plus, since there's the chance that the demo could be only okay or bad, it's often better for a game that's already poised to earn money to just spend the time and resources into polishing the game rather than releasing something that could hurt sales. Also, an okay demo for a terrible game doesn't actually help too often, since even if the demo is serviceable the player may opt to wait for reviews to come out, and when they do it usually leaves the player disinterested or feel that they got the most they could get with the demo. The same problem applies to the okay/okay situation, in which a player is either going to get it regardless or they'll just wait for reviews.
weirdguy said:
the question is with "awesome game awesome demo" is that is it worth it to do the extra work for a demo compared to how many less sales a game will get if that game is good enough to become popular on its own? the only game i can come up with that worked like that is minecraft, and i'm still not really sure why it continues to sell even though you would think that by now it would have reached some sort of saturation point, even before the game became "officially a complete game".
Well, I suppose there are really two kinds of demos. The "release this way before the actual game" demos and the "here's a sample of what our full game will offer you" demos. I'll agree that the former are more of a risk and more work to put together, but the latter are much safer and shouldn't be a whole lot of extra work. Note that the latter also serve pretty well as a "will this run on my machine" demo. That's not so big a deal on consoles, but it's much more important on PC. All other things being equal, a gamer certain that the game will run is a gamer more likely to buy the game.

Monsterfurby said:
The_Great_Galendo said:
I'm pretty certain that adding a demo only hurts your game if your game sucks.
More importantly: if your DEMO sucks.

You CAN make a great demo for a crappy game, and vice versa. If you release a demo, do so in a smart manner.
I stand corrected; you're right on both points, of course.

Bad Jim said:
1) They've got empirical data. You can spout theory all you like, but the real world data says otherwise.
No, no, no, no, no! Repeat after me: correlation does not imply causation. Correlation does not imply causation. Correlation does not imply causation.

Maybe indie games with smaller budgets are both more likely to have demos released (because they can't afford a large ad campain, e.g.) and less likely to have massive sales numbers (because it's a previously unheard-of indie game). In this example, it's not that one causes the other; it's that both are affected by the budget size. Unless their data accounts for factors such as this (and, given that available development resources are not always public information, I rather doubt it does), their empirical data is of limited value at best. And even if it did, that still wouldn't be enough to show causation. Unless they're running double-blind studies with game releases to gather this empirical data, that conclusion does not necessarily follow from their data. It might, of course -- but then again, it might not.
 

Flutterguy

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I miss the old "demo disks" I got with my xbox magazine as a kid. Games like Voodoo Vince, Burnout and others I would not have boughten had I not had a demo. Nowadays the problem is you have DOWNLOAD a demo, the only people who will download one are people who don't plan on buying any games or who already had interest in it.
 

SonOfVoorhees

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Aug 3, 2011
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A demo/Trailer is to sell your game to customers. If your game sucks then why are you surprised your sales go down. On the other side, without demo/trailer you wont sell many because no one will have no idea about your game. Catch 22. lol
 

Aesir23

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Jul 2, 2009
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I'm calling B.S. on this, at least in my case. Most of the time I will not buy a game based on faith and reviews alone unless it just means risking a ridiculously minuscule amount of money. The only time I've made exceptions is with pre-orders when I've been extremely confident regarding my purchase. Other than that, many of the games I buy I will have tried first either through a demo or through borrowing a friend's copy.

Captcha: Fishy smell

Indeed, Captcha, indeed.
 
Mar 30, 2010
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I kinda agree with this. I'd say roughly a third of my gaming collection wouldn't have been purchased if I'd been allowed to see for myself what utter garbage said game was before I forked over £40.

Game devs - Demos only hurt your game if it is a bad game. If it is a good game then a demo is simply free publicity.
 

Daverson

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Nov 17, 2009
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Perhaps he's right, but I'm sure the effect of dishonesty will have an even greater impact on the sales of future titles.

Case in point, how many people are biased against games from Ubisoft or EA simply because of the publisher? (heck, how many people pirate games just because they're by EA? Remember Spore?) People are naturally vindictive, if they feel you've slighted them, they will remember.
 

Longstreet

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Jun 16, 2012
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If people dont buy your game because of a demo, then

*inhales*

IT FUCKING SUCKED DONKEYBALLS

seriously, they blame absolutely EVERYTHING for their low(er than expected) game sales EXCEPT their own goddamn incompetence.

idiots
 

havoc33

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Jun 26, 2012
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Tanis said:
You expect me to drop 60USD on a game without anything but METACRITIC to back it up?

What...are you retarded...or high...or highly retard?
Well, back in the day you only had a few reviews and word of mouth to go by, and I can't say we suffered because of it. Games were more expensive then too, a SNES game could cost up to 150USD. People's expectations have just changed. Back then you bought a couple of games a year and were happy about it, nowadays that is just not gonna fly.

Back to topic though, I can totally understand what the guy is talking about. With all the games coming out nowadays, I'm extremely picky about which games I buy. So in effect, if a demo does not blow my mind, I won't buy the game, although I probably would have finished it if I had bought it. So yes, from my personal experience, game demos has certainly made me more often than not decide against buying the game, and it's not necessarily because the demo was total shit.
 

Zaeseled

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May 17, 2011
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Well yeah, they do. But the demo is supposed to hook people in, if it fails to do that and instead satisfies your will to play the game, it's the fault of the developers.