To explain what happened here, EA were giving them a terrible deal compared to the other traders, and GAME was going to suffer for it in the long run, so they basically said "Give us a fair deal or fuck off". EA chose the latter.
Edit - tad more relevant discussion just in case
I'm not sure how to feel about this, part of me respects GAME for not bending over, and part of me thinks they're idiots given EA has such a HUGE market share, oh and GAME won't be able to sell Fifa now, and we know between that and Cod they could stay afloat without much bother, given the sheer size of the chav market.
Edit - tad more relevant discussion just in case
I'm not sure how to feel about this, part of me respects GAME for not bending over, and part of me thinks they're idiots given EA has such a HUGE market share, oh and GAME won't be able to sell Fifa now, and we know between that and Cod they could stay afloat without much bother, given the sheer size of the chav market.