With many new heavily marketed and hyped titles bombing harder than god damn Chernobyl, "prominent faces" in the industry have shifted their focus into belittling and insulting their very own customers using words like "childish", "nerds", "losers", "whiners" and obviously everyone's favorite buzzword "entitled".
This is not exactly a new thing though; Mass Effect 3 had many fans riled up for various good reasons (such as plagiarism, cut out content sold as on disc DLC, using stock photos from the internet, lackluster visuals etc.) while the developers tried to downplay all controversy and openly insulted their fanbase in the process. Didn't like the game? You're just mad about the ending! And you hated Dragon Age 2? You're just a homophobe misogynist who doesn't like Hepler's writing because she is a woman!
Due to Bioware's horrible PR I decided to abstain from buying both of those games (and Bioware titles in future), though I didn't pay much attention to how stuff developed after that. I wasn't much a fan of their games in the first place despite enjoying both the original ME and DA so the controversy didn't manage to hold my interest and I thought that this was just one unfortunate case.
That is, until DmC: Devil May Cry was announced. Being quite a fan of the old games (specifically 3 and 4) I was intrigued to see where Capcom would take their new game. Even the first promo trailer managed to hold my interest until discussions about the new main developer slapping his face onto an established character (and admitting it in an interview), changing engine from MT Framework to Unreal, abysmal writing, less moves over more buttons etc. started pouring in. Let's disregard the actual game and it's end quality for now (there are plenty of discussion surrounding it already) and focus on how Capcom and Ninja Theory handled this. Let me quote a user comment from Erik Kain's "Are Fans To Blame For Lower Than Expected 'DmC' Sales?" article.
I am all for differing opinions and good debate, but I assume you don't need pointing out why the "professional gaming journalists" aren't acting very "professional". Of course, with both the developers and journalists badmouthing gamers left and right it's going to have at least some negative impact on your sales, right? Many claimed "the game is it's own things, it's not made for you, just don't buy it you whiny babies". With Capcom lowering sales expectations from 5 million to 2 million to finally 1.2 million this situation could have ended here and there but now the journalists decide to blame the fans for NOT buying the game. Yes, they're attacking the very same people they personally told to fuck off and not care about the reboot "which is superior to originals in every possible way".
Again, disregarding the fact the original DMC games already were "21st century" (which presumably refers to the fact that he has no idea what he is blabbering about) you'll probably see what is wrong with these kinds of articles.
In essence
Reboot a franchise > fans are not interested in the reboot > tell fans to fuck off > complain when said fans don't buy it
Erik Kain wrote a few good pieces regarding DmC, including a review and the game's general response. While I do disagree with him saying "DmC would have been a good game as an original IP", his article pretty much nails the reason why everyone is so giddy about the new reboot.
Companies are not entitled to my money and they should have no right to insult a customer on multiple occasions for not buying their products, then raging when their product fails.
Even if you're not a fan of either series I mentioned you still should take a look at these. He makes some painfully obvious observations that most "respected journalists" are failing to make.
http://www.forbes.com/sites/erikkain/2013/01/22/upset-dmc-fans-are-entitled-because-thats-what-we-call-people-who-complain-about-video-games/
http://www.forbes.com/sites/erikkain/2013/02/05/are-fans-to-blame-for-lower-than-expected-dmc-sales/
This is not exactly a new thing though; Mass Effect 3 had many fans riled up for various good reasons (such as plagiarism, cut out content sold as on disc DLC, using stock photos from the internet, lackluster visuals etc.) while the developers tried to downplay all controversy and openly insulted their fanbase in the process. Didn't like the game? You're just mad about the ending! And you hated Dragon Age 2? You're just a homophobe misogynist who doesn't like Hepler's writing because she is a woman!
Due to Bioware's horrible PR I decided to abstain from buying both of those games (and Bioware titles in future), though I didn't pay much attention to how stuff developed after that. I wasn't much a fan of their games in the first place despite enjoying both the original ME and DA so the controversy didn't manage to hold my interest and I thought that this was just one unfortunate case.
That is, until DmC: Devil May Cry was announced. Being quite a fan of the old games (specifically 3 and 4) I was intrigued to see where Capcom would take their new game. Even the first promo trailer managed to hold my interest until discussions about the new main developer slapping his face onto an established character (and admitting it in an interview), changing engine from MT Framework to Unreal, abysmal writing, less moves over more buttons etc. started pouring in. Let's disregard the actual game and it's end quality for now (there are plenty of discussion surrounding it already) and focus on how Capcom and Ninja Theory handled this. Let me quote a user comment from Erik Kain's "Are Fans To Blame For Lower Than Expected 'DmC' Sales?" article.
As you can guess, Capcom and NT's handling of the situation was an instant turn off for me and majority of other fans and as such decided not to buy the game while advising others to do the same. Many were expecting the controversy to end with that, until the gaming journalists decided to partake in shitflinging and bashing of former fanbase and other potential customers.For the Deus Ex reboot Human Revolution, the development team set out to create a new experience and a new way of playing. However, amidst all of their changes and radical new ideas, the team and the marketing around it focused on how it was a celebrated return to the series, how it was something the fans would enjoy, and most importantly, they didn't mock or belittle the worries of the fanbase to which they were trying to sell their game. They treated the fans with respect.
Contrast this to Ninja Theory and Capcom's handling of the fans of the franchise, where fans were belittled, their arguments reduced to a simple "it's about the hair!", and no reassurances from the developer or Capcom that while the story was changing, the gameplay was going to be even more nuanced and fun than ever before.
Were I in charge of marketing at a game company, I'd be drawing up lesson plans based around not doing precisely what Ninja Theory and Capcom did from the moment the first teaser trailer dropped.
Again, disregarding the fact the original DMC games already were "21st century" (which presumably refers to the fact that he has no idea what he is blabbering about) you'll probably see what is wrong with these kinds of articles.
In essence
Reboot a franchise > fans are not interested in the reboot > tell fans to fuck off > complain when said fans don't buy it
Erik Kain wrote a few good pieces regarding DmC, including a review and the game's general response. While I do disagree with him saying "DmC would have been a good game as an original IP", his article pretty much nails the reason why everyone is so giddy about the new reboot.
Companies are not entitled to my money and they should have no right to insult a customer on multiple occasions for not buying their products, then raging when their product fails.
Even if you're not a fan of either series I mentioned you still should take a look at these. He makes some painfully obvious observations that most "respected journalists" are failing to make.
http://www.forbes.com/sites/erikkain/2013/01/22/upset-dmc-fans-are-entitled-because-thats-what-we-call-people-who-complain-about-video-games/
http://www.forbes.com/sites/erikkain/2013/02/05/are-fans-to-blame-for-lower-than-expected-dmc-sales/