So basically: "Screw you old core gamers. We'll be rid of you as soon as we get new suckers."
Peter Moore said:
"And all of these young people coming in, or God forbid, these old people coming into gaming!"
What an expertly spun line this is, because it takes any criticism of EA and dumps it on the core gaming market doing the criticizing. "Oh things are different now and you just can't change with the times."
I mean, God forbid anyone criticize your company while you're trying to exploit the newcomers' naivete', right?
Wouldn't want to give them the impression that some standards used to be higher.
"I think the challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that," Moore said. "Your readers, the industry in particular. I don't get frustrated, but I scratch my head at times and say, 'Look. These are different times.' And different times usually evoke different business models. Different consumers come in. They've got different expectations. And we can either ignore them or embrace them, and at EA, we've chosen to embrace them."
Maybe it's because we have good reason to not change with the times.
Maybe it's because those of us in the know don't want to cope with these new models gimmicks.
Like your obvious less-for-more DLC content pricing schemes.
Or your company's penchant for flat out lying to customers to generate hype.
Or your desire to turn every game into an online centric DLC rental service.
Or just Freemium garbage in general (a shit game model all round).
"It's a completely different approach in the way we're listening to gamers and the way they want to consume games."
I know what selective hearing is, Mr. Moore. Focusing on support service for gamers sounds terrific until you realize that you're producing fewer games, at a higher cost than you used to. This isn't something you should be bragging about, because if recent controversy is any indicator, the quality sure as hell hasn't increased.
Article said:
Moore said all of these innovations are working to broaden the audience of gamers, and that's seen as unappealingly disruptive to a core audience who liked the industry just the way it was. But as threatened as that crowd might feel, Moore sees a greater threat in not changing at all.
The need to appeal to a broader audience doesn't just alienate your existing audience; the process absolutely REQUIRES either brilliance or a systematic dilution of the elements that make your gameplay appealing.
Case in point, truly great gameplay is all but extinct now in EA products because they've oversaturated the core market by copying only what the popular games are doing. In doing so Mr. Moore, you sacrificed your own works' identities and reputations in the process. (like Dungeon Keeper, SimCity, and Battlefield)
Naturally, things have become so bad that you're giving up on the old marks and are instead searching for new marks.
"I don't think anybody has to like it," Moore said. "I think that's where it goes. It's like me; I get grumpy about some things, but if the river of progress is flowing and I'm trying to paddle my canoe in the opposite direction, then eventually I'm just going to lose out. From the perspective of what needs to happen in this industry, we need to embrace the fact that billions of people are playing games now."
It is unavoidable. It is your destiny.
Actually, I refuse to end this with that tired meme.
Yes, Mr. Moore, some people futilely paddle upstream until they finally tire and give in.
Those people are fools. They're fools because when going directly against the flow is futile, they never think to paddle sideways until they can just leave the damn river.
We don't have to jockey for your games or compromise. We can just outright reject your offer you know, no matter how enticing it may seem to you. Leaving the market, or at least the part of the market that has no intention of listening to its customers is an option, and one I took with your company years ago Mr. Moore.
Consider this: If "progress" requires sacrificing a basic securities, functionality, and reasonable value, then why should I or anyone bother? Change for change's sake is just plain foolish.
