Honestly? When I was younger, it was the standard.
Now, even when I can play things on hard or impossible or godlike or whatever, sometimes it's just more FUN to put it on easy.
Like, say, Unreal Tournament. Sure, I have a save slot where I've completed the game on Godlike (actual difficulty, heh), but I play it vs. bots that are on Novice sometimes just so I can fuck around with the AI. It's pretty entertaining.
Something like Grand Theft Auto or any sandbox game really is generally better on a lower difficulty.
Oh, and Total Annihilation /// Supreme Commander - much more entertaining vs the shittier AI players...I'm talking take the whole map and just walling them in with artillery towers...Goddamn, game was great.