Gamestation Defends "Sexist" Ad

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Jaime_Wolf

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Jul 17, 2009
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This is a wonderful counterpoint to that article about the DA2 romances from Bioware.

I wish more gaming companies had people like those at Bioware - people who actually think for a moment beyond the demographics of the current majority group in gaming and stop pretending as though that group had some inherent moral right to service over all others.

(The "it's a joke, it's not sexist" people: notice how the joke doesn't work if you change it to "Cheaper than your boyfriend."? Funny how that works.)
 

SarahSyna

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Jul 8, 2009
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Well, I know now what game I'm never going to buy, and what place I'm never going to buy from. I love when places so clearly say that they don't want my business because they're too busy gagging for the attention of the subset of male gamers that are total pricks.

As an aside, when did sexism become edgy? It's the most boring, dull thing there is. If they really wanted to be edgy, they'd be feminists. Equality and true open-mindedness are far more controversial than 'humour' like this.
 

Cartman2nd

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May 19, 2009
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A harmless little joke, blown out of proportion by oversensitive women who can't read the difference between a joke and actual genuine hatred.
 

jebussaves88

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Ah, this is just a play on the fact that in the UK, there is a big thing amongst girls about Call of Duty being a major distraction to their boyfriends. Sort of like complaining about a football obsession in a non-geeky fellow. It is kinda funny, and in this day and age, the only way to move past sexual discrimination and sexism is to make light of the old ways.
 

Tomo Stryker

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Aug 20, 2010
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Eri said:
***** please. Beside the fact girls can have girlfriends, would she be upset at an ad that says "cheaper than your boyfriend"? Didn't think so.
I showed this add to my friend (which is a lesbian) and she got a great chuckle out of it. Although she was slightly peeved that it only applied to guys, but I didn't see her throwing a fit about this whole situation.

I quoted because you ninja'd me to "***** Please".
 

GeekFury

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On the flip side they could put 'Games So Cheap To Keep Your Boyfriend Happy' to play off the sterotype that men don't like to spend alot of money.
 

SarahSyna

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Jul 8, 2009
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This isn't exactly 'making fun of the old ways' though. It's fairly clearly buying right into them.

(And those 'boy obsessed with CoD' jokes are bloody ridiculous as well. Because, y'know, all boys are such game-obsessed twits that they'll give a game a higher priority than someone they presumably care about. I hate misandry.)
 

Artina89

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Oct 27, 2008
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I'm a girl, and I thought that it was funny. My dad showed the ad to my mother and she also found it funny. Are we sexist as well? All it is, is a marketing ploy, the woman should not have gotten her panties in a twist.
 

Exterminas

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Sep 22, 2009
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They would be pondering the stereotype if they went on about gamers not having girlfriends.
While this ad is still bullshit it IS progress. Somehow.
 

Aphex Demon

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Aug 23, 2010
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I give all my buisiness to GAME now anyway, the people who work there are nicer, and you can have a good chat with them...Same with my local single store retailer.
 

SarahSyna

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Alucard:
If a woman acts sexist towards men or women, then yeah, she's sexist. It's not exactly a male-only affliction.

Siege:
Yeah, that's sexist, but so's this.

Exterminas:
If it's progress, then it's extremely poor. An improvement on a stereotype that puts down another group at the same time isn't exactly that good of an improvement. They could have gone against the 'gamers are losers with no girlfriends' stereotype without putting down girls.
 

strigon33

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Jan 8, 2011
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Funny? Y
Sad? Y
Sexist? N
Bad Add? Y/N?

Its a little dig at gamers, I fail to see how this could affend women. I don't think it should be bothered about. There are bad adds out there and if you take offence at this then you should never ever touch the internets.
 

Feralbreed

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May 20, 2009
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Yeah, chicks.

This is what wrong with some people these days. Everyone is so damn sensitive that harmless little jokes won't stay as harmless little jokes, because someone has to make a big fucking deal about it.
 

Macgyvercas

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Feb 19, 2009
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thedeathscythe said:
She doesn't even understand the ad, it's not saying girls are cheap, it's saying they're expensive, and buying that game at that price is less expensive than your girlfriend. So she just fulfilled another stereotype in my own eyes.
Which one, if you don't mind my asking?
 

MGlBlaze

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Oct 28, 2009
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1) Women can have girlfriends too. Y'know, Homosexuality, Bisexuality and all that.
2) It didn't say girlfriends were cheap, so that was purely projection.

I do appreciate however, that the add is very juvenile and poorly thought out, and they should know better than to appeal to one specific demographic. It's not 'Edgy', it's just stupid.
 

Bob the frantic

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Sep 5, 2009
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One day, someone will be able to make a slightly sexist joke without people calling them out on it. On that day, I shall be happy. Sadly, it might be a while longer before I am happy.
 

silasbufu

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Aug 5, 2009
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They're not calling women cheap , what the fuck is wrong with some people?
I bet that employee was some stuck up feminist.

They should sell sense of humor in that store as well.