Gamestation Defends "Sexist" Ad
- Thread starter Andy Chalk
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Sorry I didn't think I was repeating myself and I also didn't realise I had to be replying to someone to post...At the time I was having a heavy discussion with Venerus(sp?) so was probably answering him I can't remember tbh it wasn't that important to me.IronicBeet said:
First thought: Oh, it is cheaper to buy this game than the amount of money you spend on your girlfriend. This ad isn't really bad.
Second thought: Wait, I think it means cheap like slutty, ya, that's pretty rude.
Third thought: Ya, easily offensive. Banning sexual descrimination, but allowing that is hypocritical. What's the point of insulting your target consumers anyway?
Second thought: Wait, I think it means cheap like slutty, ya, that's pretty rude.
Third thought: Ya, easily offensive. Banning sexual descrimination, but allowing that is hypocritical. What's the point of insulting your target consumers anyway?
I'm not going to wade through 13 pages of comments, but I honestly can't understand why this article was written in a way that appears to criticize the girl for expressing an opinion that this was sexist. You're automatically biasing the entire conversation that happens in the comments with that last line. Way to go.
Lets see...
Can be read as "Hey, we are cheaper then your already cheap girlfriend" suggesting they have good prices though also implying the girl is cheap too. Sort of insulting.
or
"Hey your girl is expensive but we aren't" Implying all girls require money, a bit insulting too though.
or
"Both cost money, go with the lower priced one" Suggesting all girlfriends are little more then prostitutes, requiring money for their time (be that time contain sex or not, I'll refrain from going into). Yet again, quite offensive.
Add into this the fact the store itself would fire employees (or at least send them to sensitivity training) if a male employee was accused of saying it to a female one, and you sort of see the reasoning why people complain. It isn't because it was meant as a joke, it is because by doing it they are hypocrites to their own rules and t comes off as really sad and desperately obvious marketing ploy. And, possibly, because it is a really lame joke. Honestly, are they going to start talking about living in basements til they are 40 when they advertise the next mmo? These are sad clich'es that you'd think a company based around gamers and who would want to expand their business would try to avoid reinforcing.
Can be read as "Hey, we are cheaper then your already cheap girlfriend" suggesting they have good prices though also implying the girl is cheap too. Sort of insulting.
or
"Hey your girl is expensive but we aren't" Implying all girls require money, a bit insulting too though.
or
"Both cost money, go with the lower priced one" Suggesting all girlfriends are little more then prostitutes, requiring money for their time (be that time contain sex or not, I'll refrain from going into). Yet again, quite offensive.
Add into this the fact the store itself would fire employees (or at least send them to sensitivity training) if a male employee was accused of saying it to a female one, and you sort of see the reasoning why people complain. It isn't because it was meant as a joke, it is because by doing it they are hypocrites to their own rules and t comes off as really sad and desperately obvious marketing ploy. And, possibly, because it is a really lame joke. Honestly, are they going to start talking about living in basements til they are 40 when they advertise the next mmo? These are sad clich'es that you'd think a company based around gamers and who would want to expand their business would try to avoid reinforcing.
Would have bought it.
It's witty and quite fun you cannot deny it. It's not top notch humor but what the heck do you expect out of advertisements?
Some people honestly do not have anything better to do with their lives than to try and find faults in everything.
It's witty and quite fun you cannot deny it. It's not top notch humor but what the heck do you expect out of advertisements?
Some people honestly do not have anything better to do with their lives than to try and find faults in everything.
I laughed. Pretty clever actually. In my opinion if they wanted to go for offensive they should have gone for something like:
Less used than your girlfriend!
That would have been sexist.
Less used than your girlfriend!
That would have been sexist.
I remember seeing this and having a laugh before deciding "actually, I will pop in for a browse". Ridiculous that she's making such a fuss over nothing when it is clearly done jokingly.
Silly womenz!
How dare you say this joke is sexist! As a random male commenter, I obviously know better than you what is offending to you! You are just being hysterical.
Girls, eh?
...
http://shakespearessister.blogspot.com/2010/01/it-looks-like-were-going-to-have.html
http://thehathorlegacy.com/why-i-never-want-to-hear-the-term-high-maintenance-again/
http://www.derailingfordummies.com/#overemotional
How dare you say this joke is sexist! As a random male commenter, I obviously know better than you what is offending to you! You are just being hysterical.
Girls, eh?
...
http://shakespearessister.blogspot.com/2010/01/it-looks-like-were-going-to-have.html
http://thehathorlegacy.com/why-i-never-want-to-hear-the-term-high-maintenance-again/
http://www.derailingfordummies.com/#overemotional
How is it a mean joke? It's saying girls are expensive and the game is cheap. What can I say it's true and funny.Soylent Bacon said:
Pretty sure you're mistaken here, otherwise I think it'd be phrased differently.mr_rubino said:
It seems like advertising has gone down the whole for almost everything I see. I keep seeing boring commercials that won't state out right what they are trying to do or just commercials that are either made by idiots or people who consider their customers to be idiots.
Old Spice's commercials are ridiculous, but they're at least amusing.
This is just openly insulting, it isn't even that funny : /
Given that massive rant and how incredibly offended you are over something so minor, do you burst into tears whenever Russell Peters, Dave Chapelle, or MAD TV comes on?MausuZ said:
Bam! [http://www.derailingfordummies.com/#overemotional] Beautiful! Masterfully executed!Doctor Glocktor said:
From a truly amazing usage of your great power to decide if a given issue is minor or not, to the deflection of the subject to other random things of your choosing, and the casual throwing aside of all that might have been said in the previous lengthy comment, all laced in with a heavy dose of implications of emotional hysteria, and packaged in a heavy dose of simply delicious condescension ... this comment is simply a chef d'oeuvre! I think I will print it, frame it and hang it on my wall so I can bathe in it's glow.
This advert has been up for ages, I mean at least a year or so, around Gamestation stores and indeed the country and this is the first, I repeat, FIRST time I've heard a complaint about it. But of course it doesn't matter, one woman working at one store totally misunderstood the advertisement and now it will probably be ripped down.
I could go on about how men are blatantly ridiculed, called stupid, useless, slow, dangerous, reckless, uncaring etc in advertising and is allowed without complaint but I know it is a lost cause. No one cares. The issue here is that a woman has taken offense at a little "aren't girlfriends expensive?" joke (which in my experience yes, yes they bloody well are) and if you don't agree with her then you're "obviously" a dirty, evil, nasty sexist and you're keeping women down EVERYWHERE.
There's only a few things I can really do here, keep my head down, don't bother trying to debate with the unreasoning horde (yes unreasoning, if you can't even try to see the other side of an argument your just as bull headed as any sexist) and of course, try to skip all the ads you see.
I could go on about how men are blatantly ridiculed, called stupid, useless, slow, dangerous, reckless, uncaring etc in advertising and is allowed without complaint but I know it is a lost cause. No one cares. The issue here is that a woman has taken offense at a little "aren't girlfriends expensive?" joke (which in my experience yes, yes they bloody well are) and if you don't agree with her then you're "obviously" a dirty, evil, nasty sexist and you're keeping women down EVERYWHERE.
There's only a few things I can really do here, keep my head down, don't bother trying to debate with the unreasoning horde (yes unreasoning, if you can't even try to see the other side of an argument your just as bull headed as any sexist) and of course, try to skip all the ads you see.
"It is pretty openly sexist - girls being cheap, obviously..."
Apparently, she didn't get it...at all. It's saying that girls are EXPENSIVE. Dumb chick.
I've had girlfriends. They don't cost $40 or $50....they cost HUNDREDS of dollars. So, this add is actually true. Buying a game for about 50~60 US dollars IS cheaper than a GF. That 60 dollars can entertain you for at least a year, even more. Spend $60 on a girl...what do you get? A wink and a smile. No thanks.
Apparently, she didn't get it...at all. It's saying that girls are EXPENSIVE. Dumb chick.
I've had girlfriends. They don't cost $40 or $50....they cost HUNDREDS of dollars. So, this add is actually true. Buying a game for about 50~60 US dollars IS cheaper than a GF. That 60 dollars can entertain you for at least a year, even more. Spend $60 on a girl...what do you get? A wink and a smile. No thanks.