RvLeshrac said:
Yes, Coca-Cola should *CLEARLY* check with Pepsi every time they want to run a promotion, since they're sold in the same stores.
I'll explain this before you get too far into the wrong ideas, because it's quite clear to me you don't understand businesses and how they operate when it comes to advertisements and promotions. The same can be said of most of the other people commenting here, Gamestop hatred notwithstanding.
By your logic, you think Square Enix is completely free of any wrongdoing by not telling the companies who buy their products ahead of time about promotions and freebies inside the item related to alternate services of delivery, even if they might conflict with another company. In this case, Gamestop and OnLive.
Best Buy doesn't stream game content, nor do Fry's or Amazon, even though they also sold the game. Gamestop is about to, so that free coupon for OnLive is something that may directly affect future sales if sold. If their sales could be threatened by packaged-in promotions, then they reserve the right to halt the sales of the product and remove the item in question to be replaced by copies which do not have that coupon.
Advertising discounts, sales on products, and bonus content downloads are fine to package in games because they usually do not directly compete with the businesses that sell the products with them. Now, once you talk about digital distribution of full games via stream, you enter the territory of directly competing sales between OnLive and Gamestop's new service. By Gamestop's sales of those OnLive coupons, they are deducting sales from their future service.
Put another way, that would be the same as me having a coupon for a free RPG rulebook from my competitor's hobby store in one of my new books, when I sell the same product in store. I would have the right to refuse and recall items with that promotion inside because it threatened my own sales, so why doesn't Gamestop?
And in any case, Square has said they respect Gamestop's right to pull the coupons because of what they have made public, and they did say they didn't inform anyone who bought the game for retail sale about this. Gamestop's just the unlucky target of this since they actually will have a similar service to OnLive soon.
Matter of fact, they could in fairness do the same with free full game Steam promotions since they own Impulse, which competes with them on that front. And you know what? As a business, they have every right to do so.