While I will certainly take my hat off and give Gearbox an appreciative and respectful nod for this marvelous gesture towards fans, I would also like to remind everyone that this isn't anything new. There's so many examples of the bond between devs and fans that allow for these gestures to flourish and be seen. Blizzard did it... what, is it three times now in World of Warcraft? One of the most impressive ones were the quest in Shattrah, where there's now an NPC modeled directly from the main character of a player that died all too soon. A poem written to/about that player is one of the questitems you need to deliver. There's other such things seen in that game, and similar things seen in many other games.
By all means, show Gearbox the love they've earned with this gesture, but also remember all the other developers out there that also shows they care. Not with PR stunts, not with grand proclamations designed to increase subscriptions or game purchases... but with those quiet little additions that many might not even notice... but that will mean the world to those who do recognize the gestures in question.
Game Devs are people, just like the fans they gather over the years. And contrary to how the world feels like most days... most people do have heartstrings that can be tugged, and the empathy needed to take the time out to do something special for someone else.
Remember that when -you- find yourself in a position to make someone else's life just a little bit more special.