Am I the only one that thinks that people totally misread the context that ol' Randy Pitchford said that whole thing in the article?
I don't think he was proclaiming that Borderlands in itself was a TOTALLY ORIGINAL and UNIQUE idea, as I immediately sold it off as a ripoff of another game (Fallout 3) when I first saw it. Playing through it, though, you can see that it fulfills an entirely different niche entirely and, if you like that sort of thing (obsessive gun collecting and obsessive level grinding), then yeah, it's your thing. People have pointed out the obvious Diablo parallels, and yeah, they're there.
But I think Randy was referring to Borderlands's place in the industry as we see it now. I bet you guys can't count the number of games that are similar to CoD or Halo off the top of your head, but what about games that follow the Diablo formula in some way? I can think of this game, Diablo itself, and Torchlight... and that's basically about it.
What Randy was referring to, I think, was how many game developers are specifically targeting the broadest audience (and failing), when instead they should try diversifying and targeting different niches and audiences that might not have much competition there. I doubt any game will beat CoD in its market any time soon, but a game in the same niche as Diablo stands a good chance to sell if people like that.
Because let's face it. If you wanted to play something quite like Borderlands, you really only had Borderlands. The only other games I can think of that could fill its niche are Fallout, Torchlight, and Diablo, and the namer of this specific type of niche just RECENTLY came out with its successor, Diablo 3.
And by the way, if you're HONESTLY comparing this game to Mass Effect or Dragon Age, you're either looking too much into those games's weapon system or this game's story. ... Or you're an idiot. One of the two. Probably both.